Description

We are looking for a media professional who will be able to provide the strategic advice in relation to the production of quality media solutions. You will be responsible for playing a key role in the development of a touch point strategy for one of the client’s key products across Asia.

Reporting of the role

This role reports to Business Director.

3 best things about the job:

• A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
• Working within a proven, fast growing team of 15 people servicing some of the biggest brands in the region 
• A revenue driving role with the market leader in a high growth sector of the marketing services industry

Measures of success – 

In three months, you would have:

• Gotten an understanding of the agency portfolio of clients.
• Come up to speed with MediaCom’s value proposition specific to the importance of the right social and digital approach
• Started to build relationships with the key decision makers within the client and agency organizations
• Formed an understanding of the client’s marketing strategy across China

In six months, you would have:

• Led your own set of accounts and be responsible for campaign optimization/ reporting.
• Met with clients and represent the agency as key contact person.
• Proven yourself as a reliable point of contact for client stakeholders
• Become a key pillar that your seniors and subordinates can rely on

In 12 months, you would have:

• Counseled clients, led accounts with minimal supervision
• Anticipated what is needed to stay on track to secure, grow and solidifying client relations, and to take action appropriately
• Played a key role in the development of a touch point strategy for one of the client’s key products across Asia 
• Been part of negotiations for annual national/regional media partnerships

Main Responsibilities:

• Proactive management of the client’s expectations
• Make complex decisions
• Management of workflow
• Have regular dialogue with team members to exchange ideas, techniques and issues to encourage greater inter team communication.
• Contact with senior level of direct media owner to facilitate the development of initiatives.
• Build relationships with clients and agency counterparts.
• Develop budget recommendations.
• Development of detailed proposal plans to execute the agreed strategy – budget allocation by channel, media weights, phasing etc.
• In-depth knowledge of available research (in-house, client, other) and strategic analysis thereof to develop more effective media strategies.
• Group responsibility for all implementation briefs.
• Responsibility for efficient and accurate paperwork within the team.
• On-going response planning to all significant marketplace/internal changes.
• Ensure competitive reviews are properly executed and that they are strategically relevant for the client.
• Ensure that they demonstrate key learning/insights and contribute where necessary.
• Ensure that planned objectives are being monitored.
• Ensure all agreed reports are supplied and presented to clients on time.
• Continually think creatively and identify new, innovative opportunities that could be effectively used by clients.
• Be knowledgeable and analyze key developments/trends/issues in media.  Present to clients and keep the rest of the team informed.
• Initiate own projects/analyses that would be of benefit to client (to be verified by Director in advance).
• Challenge thinking from clients, media vendors and other disciplines in a positive and constructive manner (always in line with the best interests for the client’s business and brands).
• Overall management of the Planning process (including the approval processes).  Follow-through on projects from beginning to end, take full responsibility and lead the process.
• Train, develop and motivate junior team members

Requirements:

• 6-7 year working experience
• Excellent oral and written communication skills both in English and Chinese
• Bachelor degree and above
• Excellent grasp of communications strategy with a full understanding of how advertising works and key advertising principles.
• A full understanding of clients’ business, competitors, customers and objectives and a sympathetic incorporation of these considerations into the communications strategy.
• Good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure.
• A good rapport with colleagues across all divisions, clients, other agencies and media owners.
• Expertise in all relevant industry software and systems.
• Good team management skills and excellent on train, develop and motivate junior team members.
  

About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.  MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content – defined as any form of consumer messaging – as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.

MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA.  Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

For more information, visit www.mediacom.com

China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.