Description

Reporting of the role

This role reports to the Interaction Manager & Head of Interaction

3 best things about the job: 

1. Opportunity to interact and learn from the best people within MEC Hong Kong as well as across regional and global markets
2. Working in the fast-growing agency in Hong Kong with the energetic and passionate team
3. You will be able to work with the team on creating a campaign that not only fits the client's requirements but also exceeds them 

Measures of success – 

In three months:

• Gained knowledge of digital planning
• Hands-on experience of digital platforms including ad trafficking, programmatic media –social, display and search, site analytics
• Exposure to reporting and optimisation needs

In six months:

• Continue to build knowledge of digital planning and buying and be confident to handle it with supervisor's guidance
• Hands-on experience of digital platforms including ad trafficking, programmatic media –social, display and search, site analytics

In 12 months:

• Ability to independently manage campaigns with little supervision
• Ability to execute and optimise across all digital platforms
• Involvement in digital planning

Responsibilities of the role: 

• Client related

  • To work with the account teams under the guidance of the Head of Interaction and Interaction Manager to assist the account teams in delivering Digital media solutions
  • Prepare digital media plans, including display/rich media advertising, search engine marketing, social media marketing, and mobile marketing, amongst others
  • To update monthly schedules and media flowcharts according to the on-going changes
  • To assist in preparing post-buy-analysis and preparing media information for client’s proposal
  • To compile competitive expenditure information
  • Keep track of market trends and update online media database accordingly
  • Maintaining and grow relationships with interactive media sales representatives

   Media related 

  • To administrate the buying documents, e.g. insertion order, material specification and copy rotation
  • To follow up on the actual position in accordance with agreed proposal
  • To verify the supplier invoices
  • To maintain the internal media buying database
  • To provide research support via proprietary and online research platforms
  • To support continual overview of online landscape
  • To support all biddable platforms

What you will need: 

• University degree ideally in business, marketing, advertising, communications or a related field with 1 – 2 years working experience
• Must be flexible, highly motivated, passionate and able to work independently on multiple projects and tasks in a fast paced environment
• An ability to think innovatively and creatively
• Must be numerate and have strong attention to detail
• Must be well organized and have strong quantitative/analytical skills
• Fluent written and spoken English and Chinese is a must
• Proficiency in Word, Excel and PowerPoint

About MEC 
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive

Hong Kong market overview 
Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.