Description

Overview of job
As a Strategic Planning Manager, you will be responsible for fostering teamwork, ensuring best in class communications planning and media execution for an iconic, leading global sportswear brand in China. The aim is to build an integrated media strategy to address the overall communications, working within an integrated team of up to 15 people to negotiate, purchase, execute and track campaigns.

Reporting of the role

This role reports to the Strategic Planning Director.

3 best things about the job:
1.  As strategically important client to Mindshare, it would provide you immediate exposure to International culture and visibility, as well as International mobility opportunities in the mid to long-term future.

2. Your client was recently voted the most innovative brand in the world and we continuously win awards for our work on this client.

3. The China market is mission critical for this brand so you would be the center of attention both from a client and Mindshare standpoint

Measures of success –
In three months:

• To be able manage the team in putting together media plans from detailed spot plans, negotiating media buys to instilling a more creative thinking on how to use certain channels.

• Also, to build a productive and strong relationship with the clients, measured in a quarterly client satisfaction survey.

In six months:

• To be the recognized integrated media expert, execute “media first” innovations and be able to submit strong award entries.

In 12 months:

• To make our client’s communications a global “best practice” within WPP, Mindshare and their own internal marketing and media organization

Responsibilities of the role:

• Provide insightful and comprehensive communication solutions.
• Confidently present and participate in client meetings in English and Mandarin, both having and articulating a clear POV.
• Prioritize tasks and appropriately delegate to individual members of the team, ensuring they are given adequate time, resource and are sufficiently trained to execute tasks like reporting: campaign launch, campaign end, monthly & weekly with high quality and consistency.
• Support the Director by delivering quality output in a timely manner and acting as a mentor to junior employees.
• Continuously work with the team to arrive at the best process/systems for managing their business, for example, specialist teams/buying dept to promote clients’ interests with strategically important media owners

What you will need:

• Have a complete understanding of not just the China media landscape, but also on the critical execution aspects involved in managing multiple campaigns simultaneously
• Must have had exposure to and experience in the research, planning and implementation, tracking and reporting process.

• You are a passionate and articulate individual who has strong selling skills
• You have a strategic brain and numbers are a turn on!
• You have good communication skills both ideally in English and Chinese, but for the right candidate we will work with just English.
• You have an affinity for and understand sports … sports fans … fitness and more
• Strong digital media knowledge and skills, and be inquisitive and interested in emerging trend and technology
• Ability to use PowerPoint to an advanced level to create engaging documents suitable for presenting to clients and other key stakeholders.
• High numeracy and attention to detail, and it’s nice to have the working experience of data analysis or performance buying background
• Ability to work autonomously in a fast paced environment, prioritizing tasks where required and working under time pressures.

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.