Description

Overview of job

Junior media planner (executive) dedicated to Mindshare’s luxury client portfolio across both digital and traditional media. Handles campaign planning, implementation and reporting. Supports strategy team through research and insights creation.

Reporting of the role

This role reports to the Brand Strategist for Mindshare’s Luxury Division.

3 best things about the job:

1. Opportunity for junior person to have great responsibility and ownership of their own brand, while also getting exposure to some of the most famous brands in the world
2. Learn about luxury brand marketing and communications in the market home to the biggest luxury consumers in the world
3. Unique role that will let you experience all parts of media: from planning, implementation and strategy/insights, while contributing to strategically important projects for the agency

Measures of success –

In three months:

• Formed an understanding of the client’s marketing and communications strategy
• Formed an understanding of the luxury brand landscape in China, competitors communications and media campaigns
• Understood how Mindshare’s internal processes work with our partners in other departments and within GroupM

• Ensure campaigns launch smoothly without any issues
• Ensure regular reporting is delivered on time and accurately.
• Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies

In six months:

• Proven yourself as a reliable point of contact for client stakeholders
• Be able to independently lead implementation of campaigns
• Taken responsibility for campaign optimization/reporting and improved existing output

 In 12 months:

• Lead day to day client relations with minimal supervision
• Independently lead planning and implementation of campaigns
• Know clients business and values enough to contribute to part in annual strategy work

 Responsibilities of the role:

• Daily client work on luxury brand
• Digital and traditional media planning
• Implementing digital and print campaigns
• Campaign optimization/reporting
• Provide ad hoc client requests
• Competitive reporting
• Manage relationships with other Mindshare departments (buying, trading, media specialists)
• Help on consumer insights generation through in-house tools such as Telmar, CNRS
• Luxury industry trends monitoring and research
• Help on ad-hoc strategic work for Mindshare luxury portfolio through desktop research and 3rd party studies
• Translation of documents from Chinese to English and vice versa

 What you will need:

• 6 months to one year of experience in media planning and execution, ideally both print and digital
• Fluent in English and Mandarin oral and written
• Must be comfortable writing professional documents in English
• Numbers savvy
• Great excel and PPT skills
• Ideally familiar with Telmar, CNRS and similar tools
• Independent, self-driven and reliable
• Keen to learn about strategy and insights side of account management
• Interest in luxury category is a bonus

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.