Mindshare | Senior Media Planner
Description
Reporting of the role
This role reports to the Account Director.
3 best things about the job:
- The opportunity to work with a diverse group of people and working on exciting and established top tiered international financial clients that people love and dream of
- Learning and growing in a team that is committed to work hard and play hard
- Ability to take on new opportunities available in the agency
Measures of success –
In 3 months:
- Demonstrate understanding of the media landscape and business challenges and begin to contribute ideas on how to improve on current situation
- Implementation of media plans across both traditional and digital channels
- Great understanding of your portfolio of clients
In 6 months:
- Be the person whom the client goes to for day-to-day activities
- Able to propose ideas and activities to answer identified challenges
In 12 months:
- Assist in leading projects/new campaigns and/or channels (identify need, formulate idea into plan, set the scope and present to the Director)
Responsibilities of the role:
- Contribute to strategy development. This will include the ability to understand and interpret briefs and the application of insights to develop marketing and communications solutions
- Identify and implement local media initiatives
- Understand the client’s market position to achieve optimal negotiation for clients
- Ensure regular reporting is delivered on time and accurately
- Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies
- Develop and build relationships with clients, acting as first point of contact on account requirements
- Develop strong working relationship with key agency and media partners. This will include acting as the first point of contact for operational issues
- Keep current on media trends
What you will need:
- 3-5 years of experience in a media agency or media owner
- Must be familiar with Singapore media scene across traditional media with succient exposure/experience on digital media
- Preferably with experience or keen interest in the financial industry
- Highly analytical thinker with ability to apply thinking to “real life” situations
- Client service and team spirit attitude
- Knowledge of media planning tools and concepts
- Ability to handle multiple tasks
- Attention to detail
- Great knowledge of excel and PowerPoint
- Rigorous and comfortable with numbers
About Mindshare
Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.
To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com
About Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.
As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.