Analyst - Performance, Brisbane

Overview of job
The Performance Analyst will manage organic and paid search campaigns across a range of small to medium sized client accounts, and identify opportunities in tandem with the wider agency team.

They will support the Performance Manager and Senior Executive to ensure each project follows industry best-practice to foster account growth, challenge client beliefs and incorporate the latest innovations in Performance.

Reporting of the role

This role reports to the Senior Performance Executive in Brisbane, while working closely with the Performance Manager and the Managing Director in Brisbane.

3 best things about the job:

1. Being mentored by the best agency performance team in the region
2. Having fun in a company whose core manifesto is to have its people THRIVE
3. The opportunity to expand your skillset in to all areas of media & marketing through exposure to the wider media planning process

Measures of success:
 

In three months:

• Become familiar with MEC’s performance proposition and processes (optimisation, reporting and billing).
• Worked closely with the Senior Performance Executive to develop paid search and SEO strategies.
• Successfully reported on a number of campaigns and garnered insights for key internal and external stakeholders.

In six months:

• Played an active role in forming clients’ SEO and SEM strategies through your recommendations and input.
• Assumed day to day management of small and medium sized search accounts and be comfortable making optimisation where appropriate.
• Begun forming a strong client relationship and positioning yourself as a trusted specialist.

In 12 months:

• Been confidently running small and mid-tier client accounts independently, and have made a measurable impact to our client’s campaign performance, and met client KPIs.
• Developed relationships with internal digital teams and started contributing to responses to client briefs.
• Built strong and respected relationships with clients and become comfortable liaising with them on recommendations and projects.

Responsibilities of the role:

• Oversee the day to day management and optimisation of a number of small to medium sized SEO and SEM clients.
• Devise tests, analyse performance and conclude to produce an enhanced end product.
• Ensure MEC financial process is followed in terms of client set-up and invoicing.
• Ensure efficiencies are made by the proper use of purchased and free tools.
• Manage approved client budgets, ensure client spend matches the MBA, and maximise clients’ return on investment.
• Oversee the production of weekly, monthly and ad-hoc client reporting to demonstrate insight and added value.

What you will need:

• Experience or demonstrated interest in SEO, SEM or digital marketing, preferably in an agency environment.
• While not essential, proficiency in HTML, CSS, JavaScript, CMS systems, Search Console, WordPress, or Google Analytics will be highly regarded.
• A degree in advertising, marketing, communications or information technology.

• Willingness to learn and try new things
• Excel to an intermediate level (vLook Ups, Pivot Tables, IF functions)
• Demonstrate a high-level of initiative and resourcefulness
• Excellent administrative and organisational skills, with strong presentation skills.
• Attention to detail with high levels of accuracy.

About MEC
MEC Australia was ranked #7 on Australia’s Best Places to Work List 2016, among companies with more than 100 employees.  The Best Places to Work list recognises organisations leading the way in workplace culture, with two-thirds of the scoring based on employee responses to an anonymous survey.

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
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GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.