Description

Overview of job

As WPP leading executive content team, your key role will be delivering real business value to our clients in various categories with world-leading content IP (Intelligence Property) and best digital production. It requires you to deeply understand the business of our clients and the value of IP and digital ecosystem. In addition, you are expected to constantly explore new business opportunities either by finding new ways of monetizing emerging content resources.  

Reporting of the role

This role reports to the content director or above. 
 

1. The Provocation. We are exploring deeper culture insight and telling innovative story with user and brands, while winning regional or global awards along the way. 
2. The future. We are the best of content marketing business in China. You have the opportunity to define the category with your curiosity, ideas and passion, uncover hidden and unprecedented extraordinary worlds
3. The work. Your daily work will be closely tied to the best content and great team working. We will be showcase to the world the dynamism and brilliance of digital content like never-before!

Measures of success –

In three months:

• Get a deep understanding of the digital content (digital, production, music, e-sports) industry and its ecosystem
• Understand key content IP and keep a good relationship with internal and external partners
• Know your key client and develop initial thoughts about how to bring business values to them

In six months:

• Earn the trust of your key client by showing your contribution to their business
• Lead the execution with content partner teams to truly deliver a business value to your client

In 12 months:

• Play a key role in a digital content project from initial concept, tactical plan, resource negotiation and lead project execution
• Expertly balance different parties’ interests to achieve each party’s own business objectives
• Explore new opportunities to your key clients with suitable content IP.

Responsibilities of the role:

• Master the new trend and competitive landscape of the digital content industry in China
• Interpret the marketing values of digital content resources and IP
• Negotiate the best resource deal for client
• Based on the content strategy and creative concept, implement suitable content resources into your client’s business operation to achieve their business objective. 
• Collaborate with different internal and external teams to execute the plan.

• A long-lasting passion for content
• Great communication skills and empathy that help you balance different parties’ needs
• Compelling storytelling skills that can be presented in a formal presentation or in daily conversation
• Multi-task management
• An open mind and curious heart to new technologies and youth culture
• Sense of responsibility and strong attention to detail

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognized as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.