Description

Overview of job
We are looking for a media planning Manager who will deal with all online media for a global leading household goods client.

Reporting of the role

This role reports to Media Planning Director

3 best things about the job:

1. The Brand: You will be working on a competitive brand that has major opportunities for growth in China.
2. The Team: You will be a part of a young and vibrant workplace, which celebrates diversity & free thinking. You’ll also get the opportunity to work with industry experts both locally & across the globe.
3. Experience: You get to work at one of the top global media agency powerhouses, and the #1 agency in China

Measures of success –
You’ll be able to articulate know all the online media brief, who we’re trying to engage with, and have a clear understanding of the media budget and time line control

In three months:

• Able to clearly articulate understand the brand’s business, products, goals & objectives
• Familiar EC/FC category, and keep eyes on client business growth by each channel
• Goal setting by each channels, impression, click and CTR on OTV, provide adjust plan if any emergency situation
• Clarify each media brief from client, confirm the success KPI on each campaign
• Media vendor control, make clear brief to them and send the QC all the digital proposal within timeline
• Gained a firm understanding of the available planning, budgeting, and measurement tools available at Mindshare
• Team management, you will work closely and tanning your executive/associate to deliver each report, payment control, competitor report.
• Good communication skills with Client marketing team and internal team
• Daily communicate and explain the plan/report to client
• Weekly status meeting management with client
• Full year digital plan update with global

In six months:

• Training well your Executive as good helper- provide accurate information
• You will have gained a daily / weekly / monthly routine to ensure budget reconciliations are completed and reporting & insights are delivered on schedule
• Been able to prepare flexible, adaptive plans that represent Mindshare’s POV
• Ensure recommended media strategies align to client’s objectives and include estimated performance and ROI

In 12 months:

• Developed strong client communication, independent got the client’s approve with our media proposal
• Ensured media tactics are meeting monthly & quarterly goals set forth by the client
• Provide the quarterly/HF/FY year media review with our clearly digital media strategy
• Kept stewardship of the full-year budget, ensuring we spend on target
• Achieved employee of the month award

Responsibilities of the role:

Open mind to think as invention digital plan including SEM, social, EC and content with digital media behaviour. The digital media manager will be responsible for keeping a close eye on full year budget, while ensuring strategies & tactics ladder up to achieve monthly & quarterly sales targets. Kept good communication power with client and enhance the good relationship. Kept internal team in the same page and working closely with each function team, meanwhile clearly translate all the brief and push the feedback on time.

What you will need:

• Minimum 5 years working in digital category.
• Previous experience should including media coop, search, programmatic or ecommerce background also is appreciate  
• Fluent English communication skills as global account
• Clear logical thinking, good POV on changeable digital world
• Client management with good communication skills and strong vendor control ability.
• A positive, take-charge attitude with the ability to perform under pressure
• Strong analytical and project management skills
• Proficiency in Microsoft Office applications
• The ability to deal with ambiguity
• The ability to have fun while at work!

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.