Description

As an Executive in Business Planning team, you will be responsible for conducting data analysis and running statistical models for our key clients to understand the return on investment of Media. These ultimately inform on insights and recommendations that impact media strategy and planning.

Reporting of the role

This role reports to the Director of Business Planning.

3 best things about the job:

1. If numbers excite you, this job will make you want to jump out of bed and come into work everyday
2. Working with a young and dynamic team which is solving difficult business issues all the time
3. Being part of the big data revolution which utilises data to inform business decisions

Measures of success –
In three months:

• Learnt and displayed proficiency in the statistic tools and methods, as well as digital media tracking Process and tools

In six months:

• Ownership of specific brands assigned to you, having a complete picture on both traditional media and digital media planning process and data tracking status, digging out the most valuable insights based on real market data

In 12 months:

• Established relationships with the respective client service teams and proactively seeking to consult on the media strategies/campaigns

Responsibilities of the role:

- Understand client business issues and conduct all kinds of analysis based on real market data

- Have good understanding on client’s digital media planning and supervise all related digital campaigns to ensure smooth tracking and run analysis based on campaign performance

- Assist in preparation of presentation materials with insights and actionable recommendations

- Maintain an accurate, complete, up-to-date and insightful client data profiles

- Support team leader on other customized analysis to answer client’s business questions

What you will need:

• 0-1 year working experience
• Proactive, Strong sense of responsibility and detail oriented
• Open-minded, self-motivated and fast learner
• Good communication and coordination skill
• Working in a smart and efficient way with good time management skill
• Good knowledge of common Microsoft Office applications (SPSS/SAS/VBA would be a plus)

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.