Description

You will be responsible for overseeing the digital strategy and managing the operational relationship on the largest category of a prestigious FMCG client.

You will be managing a team of four to plan, manage, and optimize the planning strategy using all paid digital channels, including social and eCommerce. You will be driving best practice digital marketing solutions by working closely with the wider planning team to ensure an integrated communication for the assigned categories.

Reporting of the role

This role reports to the Strategic Communication Planning (CPA) Leader, Beauty in MediaCom GZ

3 best things about the job:

• You will work on one of the most prestigious media account locally and globally, across all paid digital communication channels, including social and ecommerce.
• You will have the opportunity to develop your own leadership style with you own team.
• You will be mentored by the leading members of MediaCom China that will help you achieve your career goals.

Measures of success –

In three months:

• Understood and take ownership of this client’s communication activities.
• Begun to influence the plans and approaches for the coming year.
• Built a good relationship with the key decision makers on client side, as well as internal working team and supporting team.
• Understood MediaCom’s value proposition “The Content and Connection Agency” to the importance of the over communication approach.

In six months:

• Been able to identify areas of improvement to deliver better service and work to the client from across MediaCom and GroupM.
• Been a true leader of your team and gain their trust and respect.

In 12 months:

• Managed all annual review/planning proposal for the assigned client, coordinating the full agency resource to deliver the result.
• Been managing the team on an independent basis.
• Worked in close collaboration with the planning team on future communication directives for your assigned client to address the dynamic media development.

Responsibilities of the role:

• Build and maintain productive and long lasting relationship with client across all levels and departments.
• Demonstrate digital leadership across key clients
• Ensure our digital planning is strategically led, considering consumer insight, business insight and coming up with media led big ideas to deliver value for our client.
• Have the understanding and confidence to discuss all aspects of the business, including working with the clients to arrive at the best process/systems for managing their business.
• Develop a motivated team focused on improving our delivery to the client.
• Act as a mentor to junior employees. Conduct annual and interim appraisals of team members in a thorough and professional manner.
• Prioritize tasks and appropriately delegate to individual members of the team, ensuring they are given adequate time, resource and are sufficiently trained to execute the tasks.

What you will need:

• A minimum of 8 years of strategic planning experience on digital.
• Be able to manage and motivate employees and clients.
• In-depth understanding of China digital media landscape.
• Be current on systems applications and updates.
• Possess good verbal and written communication skills as well as strong selling skills.
• Fluent in Mandarin and Strong English language skills.

About MediaCom

As The Content + Connections Agency, we believe everything is connected. At MediaCom, our unique approach to planning and buying across Paid, Owned and Earned media optimises our clients’ entire system, not just individual channel silos. ‘Content’ is any form of consumer messaging that connects brands to their consumers, while ‘Connections’ ensures no dead ends or wastage through disconnected content.

We look beyond our own expertise and assess the bigger picture: How do we all play a role within our clients’ broader communications system? Through our uniquely connected eco-system of diverse communications experts working we achieve this - interpreting the bigger picture and fuelling future business success. To learn more, visit us at www.mediacom.com

The candidate in this role will be eligible for not only MediaCom and GroupM training programmes, but for multi-disciplinary senior leadership training from WPP’s Aspire programme.

China market overview

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2015, China surpassed the US in e-commerce, and China leads the world in mobile with over 650m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace. This is especially true for this brief as a brand here is a global leader in sales value and volume so intrinsic for the company’s global success.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.