Reporting of the role: This role reports to Senior Deputy General Manager

3 best things about the job:

1. Opportunity to be a part of the largest marketing services group in the world and work with a diverse group of people across our network

2. Opportunity to work on some of the most iconic & fun brands

3. Opportunity to hone media skills and knowledge across the spectrum of channels/platforms, including digital, through interacting and learning from our team of specialists.

Measures of success –

In three months:

• A good understanding of the client’s business and develop a great working relationship with key client stake-holders

• Demonstrate good collaboration with various divisions and teams across markets.

• Learn and apply Mindshare proprietary planning tools to derive insights to deliver sound media recommendation and setting appropriate measurement metrics.

• Good time management and able to follow through on process and delivery timelines. 

In six months:

• Established strong team and client relationship and receive great feedback from co-workers and key client contacts

• Become the first port of call on day-to-day dealings and a trusted advisor to the client by properly justifying recommendations, strong timeline management and delivering outcomes.

• Able to work on campaign briefs with minimal supervision, providing strategic recommendation with strong insights and channel tactics. 

In 12 months:

• Building up team capability to develop more innovation media solutions, going beyond traditionally planned media and start to instill a yearning to expand into the digital space and look at how campaigns can be driven by content, social media marketing, programmatic digital, mobile, search, etc.

• Ensured implementation of campaigns that help drive revenue growth

•  Deliver good campaigns with strong business results worthy of awards submission. 

Responsibilities of the role:

•         Develop and build relationships with clients, be the trusted advisor on account requirements

•         Responsible for overall campaign strategy, planning, implementation & post-campaign review for your set of brands

•         Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs

•         Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies

•         Work with the team on competitive reporting and analysis

•         Proposing and implementing new planning approaches, ideas and product offerings

•         Support contractual discussions with key media vendors and trading commitments for the client

•         Keep a close ear to the ground on new opportunities to take to clients

•         Help guide and advise the wider team on best practices, innovation and work processes

•         Champion the growth and development of Agency services beyond media planning and buying

•         Work with internal specialist resources and group resources

•         Managing and developing your direct reports

What you will need:

•         8 years and above experience in a reputed media agency

•         Experience working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources

•         Competent in media planning and buying across all platforms with a good understanding and working knowledge of digital media

•         Shows a depth of understanding of the industry, business, brands and consumers in client conversations

•         Strong communication and presentation skills

•         Fluent English communication skill

About Mindshare
Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries.

Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare’s network of people are acutely aware of what's happening in their city, and believe all great communication begins and ends in media.

In 2014 Mindshare Asia Pacific was the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey, and was also seen as the best agency to work at in the region.

Mindshare APAC has won over 250 awards in the past year - and counting, including the 'Campaign Asia Pacific Agency of the Year, 2013' and the SMARTIES™ APAC ‘Agency Network of the Year 2014’ for the second consecutive year. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

Taiwan market overview
Taiwan is the fifth largest Asian market in terms of ad spend per capita. Here, TV is the most important form of media, with 89% penetration, but consumption rates are changing drastically, with 67% of TV watchers now getting their fix through the internet accessed on computers, mobiles, tablets and video on demand services.

Taiwan’s digital media market is truly a unique blend of local, regional and global players. It remains one of the most exciting cities in Asia, with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the Asia Pacific region.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.