Overview of job 

MEC Sydney are seeking a Digital Executive, with minimum 18 months agency experience, looking to take their digital expertise to the next level in a large agency setting. The position encompasses all aspects of implementation, reporting and relationship building across digital media channels and will develop into a junior planner/buyer role quickly. You'll be part of an experienced digital team and will receive exceptional training and support from campaign leads.

Reporting of the role

This role reports to the Digital Manager.

3 best things about the job:

1. Opportunity to work across a great mix of FMCG, Luxury and Insurance clients
2. Passionate and supportive team environment
3. Become part of a global agency network to your career in media!

Measures of success – 
In three months:

• Developed an understanding of the clients’ business needs and build a working relationship with them
• Get across most aspects of the teams workflow and how the Digital Exec role contributes to the whole
• Regularly monitor and optimise campaigns in the candidate’s’ remit

In six months:

• Started planning and buying media campaigns under the supervision of the digital lead
• Developed strong relationships with relevant media partners and knowledge of their product offering

In 12 months

• Begun to develop basic digital rationale and strategy decks

Responsibilities of the role:
Digital Media Plan Production

• Attend briefing meeting given by your Digital Manager or C&C Manager – Director. Ask as many questions as required in order to understand your role within the campaign process, the campaign’s strategy – tactic. Ask for the campaign’s documents communicated by the clients and when applicable for the strategy written at MEC. Double-check the timeline.
• Understand your audience when planning against demographics, attitudes, activities, behaviours, mindsets or beliefs. Media plans must be the result of an ironclad rationale, based on facts. Build you plan based on audience(s)’ consumption by mastering Nielsen NetView, Market Intelligence, Video Sensus and ComScore. Know publishers’ offers and what is available on the market. Focus on building a relationship and allocating time to publishers that are relevant to your accounts.
• Build and execute media plans using Symphony. Symphony shall be used to brief publishers, receive their responses and select placements. Ensure accuracy of all placement, from planning and buying to campaign delivery.

Campaign Implementation

• Manage process between the campaign lead, digital planner, trafficking to adserver and publisher partners to ensure campaigns go live on time and without errors
• Deliver production schedules for campaign assets and manage deadlines and delivery with creative agencies
• Implement relevant campaign tracking
• Produce screenshot reports once campaign live

Campaign Delivery

• Regularly check progress of campaign to ensure delivery of KPI’s is on track through weekly reporting
• Identify issues to be fixed and areas of performance to be optimized in campaigns on an ongoing basis

Campaign Reporting

• Extract end of campaign results from adservers to analyse the performance of the campaign
• Work collaboratively with campaign lead to produce end of campaign presentations for the client

What you will need:

• 18 months agency/marketing experience
• Proficiency in adserver platforms (Sizmek ideal)
• Understanding of the Australian digital media landscape and the roles of digital channels and devices
• Marketing related degree preferred, but not essential
• A great interest for advertising, media or digital marketing work
• Competency in all Microsoft Office applications, emphasis on Outlook, Excel and PowerPoint
• Initiative and resourcefulness
• Ability to build meaningful relationships with team members and media suppliers
• Excellent administrative and organisational skills
• Strong attention to detail with good levels of accuracy
• A good work ethic, problem solving and proficient time management skills 

About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.