MediaCom | Head of Trading
Description
MediaCom Melbourne are looking for a Head of Trading. This role is responsible for leading the Activation & Investment discipline across all teams in the agency for traditional and digital media.
Duties include achieving all department-wide goals around product development and team capabilities, ensuring activation and investment work is completed in a coordinated manner with other agency disciplines, that campaign execution is first class, investment is negotiated beyond market benchmarks and that all trading targets are tracked and achieved.
Reporting of the role
This role reports to the General Manager Melbourne / Chief Investment Officer.
3 best things about the job:
- A diverse range of clients and investment requirements that will provide you with a role that is continually engaging with new challenges
- An incredibly talented team for you to lead and develop
- Best in market trading tools and intelligence at your fingertips to help you create real competitive advantages for the agency’s clients. We have the Mercedes and you need to be Lewis Hamilton.
Measures of success –
In three months, you would have:
- A comprehensive knowledge of MediaCom’s commercial offering and product suite
- A full understanding of the agencies clients and investment deliverables
In six months, you would have:
- Proven your credentials by leading first class Activation & Investment work and demonstrating an advanced understanding of the Australian media landscape
- Won the support of the team and become a seamless part of the agency
- Won the trust and respect of our clients who rely on your advice
In 12 months, you would have:
- Become an integral part of the agency and leadership team
- Continued to advance our product and use our tools and market intelligence to their full capabilities
Responsibilities of the role:
- Oversee all major client trading deals and support investment teams on negotiations
- Oversee all senior client relationships from an A&I perspective
- Ability to balance the needs of the agency and client outcomes
- Ensure any A&I related client action plans are implemented with the team
- Be aware of all investment related PRI’s and ensure they are tracked and delivered by the A&I teams
- Ensure first class servicing for clients from an A&I perspective
- Oversee teams providing consistent and regular reporting across their portfolio (quarterly buying reviews, market updates and merchandising MediaCom performance to all clients in their portfolio)
- Lead proactive communication to clients of market trends, developments or any changes that will impact buying performance
- Providing timely and accurate advice to all clients on matters relating to media trading
What you will need:
- Detailed understanding of agency campaign process and how strategy / channel recommendations are turned into first class media plans and execution.
- Complete understanding of the macro trends in the marketplace with regards to revenue, supply, innovation and development.
- Understanding of all media channels, with the ability to identify the strengths and weaknesses of each channel and the impact these have in delivering on the client objectives.
- Highly numerate with first class negotiation skills. Be able to construct negotiation strategies to deliver on client and agency objectives.
- Articulate a point of view/opinion on trends/developments in the marketplace.
- Clear and concise communication skills – written and verbal
- High level of presentation skills.
- Full understanding of all Group M and MediaCom trading tools.
- Strong relationships with all senior media vendors (GSMs to Sales Directors)
- Results driven with responsibility for delivery of all client investment results and agency targets
About MediaCom
As The Content + Connections Agency, we believe everything is connected. At MediaCom, our unique approach to planning and buying across Paid, Owned and Earned media optimises our clients’ entire system, not just individual channel silos. ‘Content’ is any form of consumer messaging that connects brands to their consumers, while ‘Connections’ ensures no dead ends or wastage through disconnected content.