Description

An FMCG advertiser, with a portfolio of well-loved brands, is looking for a dynamic, organised and experienced Associate Director with a strong point of view to lead their offline activity.

You will be working as an integral part of a team of 6, both Offline and Digital.  The ability to collaborate is a must as you’ll be working with agency partners (creative, digital and PR) and other internal functions within Mindshare.

You will be an offline expert with knowledge across all channels (including Digital) but with a deep understanding of TV. You will be running the deal book, negotiating with Networks and leading our offline product.  

Reporting of the role

This role reports to the Head of Investment and Implementation and Client Leader

3 best things about the job:

1. A progressive client with great brands that views you as a true partner and an integral part of their business
2. Fantastic team and agency culture
3. The chance to do some very exciting work on everything from nappies to toilet paper!

Measures of success –

In three months, you would have:

• Settled into the rhythm of the account internally, established a good rapport with our partner agencies and the client team and helped with planning for 2017
• Fully understood the brand portfolio, how the client operate and started to deliver appropriate responses, to the highest standards with clear success measure for all activity

In six months, you would have:

• Won over the clients and been recognised for your contribution through positive review scores
• Begun to educate the client in wider opportunities, and where Mindshare can add real value to their business

In 12 months, you would have:

• Proven your worth to the client and delivered tangible business success
• Once all KPIs have been delivered, sketched out a path for promotion into the Director role

Responsibilities of the role:

Foster a trusted advisor relationship with the brand teams and agency partners. Take the lead on briefs and craft responses in conjunction with the MS client team.

Oversee all Offline activity and have an opinion on which channels will drive the most success for each individual brief. Lead forecasting and budget control across the brands.

Regular communication with Mindshare’s Singapore and Chicago offices.

Guide and mentor the offline Executive and Assistant.

Manage value delivery from TV Networks and help to negotiate annual deals (in conjunction with Head of Investment and Implementation and the CIO). Have responsibility with auditing through Ebiquity.

What you will need:

• To be a team player
• To be organised and used to working across a portfolio of brands
• Passionate and knowledgeable and be able to convey this to all our clients  

About Mindshare
Original Thinkers change the world.  Mindshare changed the industry when it became the first global media agency, launched in 1997.   We took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in.  Original Thinking is in our DNA.  This mentality means we've always been at the forefront of the media industry.  The speed we adapt to new channel opportunities, technology and real-time trading means we consistently deliver our clients an advantage.

Mindshare has more than 7,000 employees, in 116 offices across 86 countries.    We are set up as a connected global network and share learnings across borders.    There are many forums to connect with people from around the world as well as training and transfer opportunities to other markets.

We have four company values which are the operating philosophies that guide our conduct internally as well as with our Partners (clients, media and other agencies).

Be team – treat everyone with respect, be willing to help out, be a good collaborator respect the working environment and get involved with the agency outside of your day job.

Be provocative – have an informed POV, challenge the norm in the day-to-day, identify opportunities to do things differently.

Be global – have a global perspective and looks outside of AU for inspiration, effectively use the Mindshare network (seek insights from other markets as well as sharing your work).

Be quick – make decisions that utilise time efficiently, be quick to manage expectations, keep things moving, perform tasks in a timely manner and have the ability to be nimble and adaptive.

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