PAID SOCIAL MEDIA DIRECTOR

Sydney, Australia

Full-time

Overview of Role
In this role you will oversee the Social Media Marketing team, as well as the development of our products and services.  Currently this presents an opportunity to deliver on your vision of a best in market Paid Social operations, but also the opportunity to development the social proposition beyond paid social into the owned and earned space. This will include defining best practices, sharing your years of experience with your team, and creating a superior product offering. 

This role reports to: Head of Product Operations

Three Great Things About This Role: 

• Be the driving force shaping and delivering our business’ Social product strategy.
• You will be leading a great team of enthusiastic, hungry and inspired social professionals. 
• Your team have a varied portfolio of advertisers from across GroupM, that you will be able to support them in seeking new opportunities for growth and account development. 

Measures of Success –
In three months:

• Spent time with your team getting to know the business, their clients and their professional goals, and built out a management plan for the remainder of the year.   
• Formed a clear view of the service delivery, operations and processes currently undertaken within your business unit. 

• Developed a sound understanding of Connect’s Paid Social Media product and services, as well as our broader proposition and service channels. 
• Built relationships with all key stakeholders across the GroupM business, as well as our media and technology partners. 

In six months:

• Reviewed the current product roadmap, prepared an analysis of the current state of play and presented opportunities to develop our product and service offering, to deliver best in market solutions. 
• Implemented operational changes to help improve the day-to-day efficiencies and deliverables from your team, positioning your team for success.
• Undertaken a number of inter-agency initiatives that build relationships, share knowledge, develop advertiser accounts and improve operations. 

In 12 months:

• Developed strong, mutually successful relationships with our agency partners and clients.
• Actively managed and delivered against our revenue / growth targets.
• Built a competitive and market leading paid social proposition, which compliments the broader Connect proposition we extend to our clients. 
• Explored and identified opportunities to develop Connect’s Social Media proposition beyond paid social into the owned and earned social media space.
• Invested in your team, offering development and learning opportunities. 

Key Responsibilities of this Role

• Oversee GroupM Connect’s Social Media business unit, including service delivery, processes, product development and key stakeholder management. 
• Manage a team of Social specialists, sharing your wealth of knowledge, setting expectations for best practice, and consistently looking for opportunities to provide personal and professional development.
• Develop a market leading Social Media Marketing team and product, that is geared for significant growth and adopts an innovative approach to Social services
• Ensure your business is delivering services to a market leading level, meeting and exceeding advertiser goals and presenting opportunities for growth and account development. 
• Responsible for delivering against revenue goals, and identifying up-sell/cross-sell opportunities.
• Ownership of a resourcing plan that ensures adequate support for all of our advertisers and accounts.  
• Manage a training plan, where yourself and the team are continually developing your skills, as well as keeping on top of industry and technology developments. 
• Accountable for all business management reporting and finance operations/reporting across your business unit. 
• Regularly communicate progress against targets, product and team updates, as well as results and opportunities to management.
• Ownership of the ongoing development of your products and services, including accountability for delivering to a product roadmap. 
• Works with team, agencies and clients, to identify growth opportunities across accounts, and stay on top of advertiser needs to feed into product development.
• Working closely with your agency counterparts to collate feedback on service delivery, products and opportunities that you will take into consideration for managing your business.
• Identify and deliver opportunities to your agencies and advertisers, to increase awareness and understanding of Social Media, share your expertise, and create excitement for upcoming Social products. 
• Manage key stakeholders across agencies, clients, Connect management and our media/tech partners. 
• Cultivate a positive team culture of fun, productivity, knowledge sharing and growth. 
• Epitomise the Connect vision and values, and sets a positive example for your peers.

What You Will Bring To Our Team:

• Bachelor’s degree.
• 8+ years’ of media experience.
• 5+ years’ experience working within Paid Social Media Marketing, in an operational, managerial and strategic capacity.
• Experience working in a digital agency is desirable but not essential. 
• Demonstrable experience managing a team, with a minimum of at least 3 direct reports.  Experience managing managers is highly desirable.
• Intermediate to high level of experience in Excel and PowerPoint.
• Strong technical and operational knowledge of Facebook, Twitter, YouTube, as well as social media technologies. 
• Sound understanding of the Social industry and the technology landscape. 
• Communication, presentation and sales skills with a knack for consultative selling.
• Keen organisation skills, with experience prepare project plans and delivering projects to deadlines.
• Experience working in a digital agency is desirable but not essential. 

About GroupM Connect 

We are a close knit group of digital marketing, performance and biddable specialists. We share a healthy passion for all things digital, and focus our efforts on bringing together technology, ideas and people to deliver outstanding solutions for our clients. 

It is important in our business to produce an environment that cultivates learning and collaboration, so that we have every opportunity to be the best we can be.  We have a natural curiosity, a keenness to discover and a creative approach to building new opportunities. 

We have big growth ambitions over the next twelve months, which makes this the perfect time to join our team and be part of shaping the next stage of the Connect journey. 

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.