Description

Overview of job

As the Tactical Planning Manager/Supervisor, you will be responsible for below job delivery - 

1. Media optimization and implementation: basic TV channel mix and budget allocation to maximize reach but minimize cost to finalize media buying proposal.
2. MixReach approach: through fusing TV and OTV to cross optimize reach to drive up reach but lowest spending.
3. Media buying quality control: including spots/GRPs post buy, media scene update and market analysis. The data collection can empower trading skill and negotiator power.
4. Media KPI delivery and management: cross leverage brand annual KPI target, 3rd party audit and media buying quality to engage brand potential target groups and meet buying criteria.

Reporting of the role
This role reports to the brand of investment head.

3 best things about the job:

1. Tools/approach: Rigorous trading tools are being used to optimize and finalize media plan to drive working efficiency.
2. Team: An aggressive trading team to challenge the media and market to maximize ROI.
3. Experience: it should be a great career to enrich your experience in traditional and digital

Measures of success –
In three months, you would have:

• Basic TV planning and buying plus MixReach optimization approach, media buying quality control
• Understand MediaCom scope of work and working processes, which approach is being proposed (20/20) to be in line with brand buying criteria and expectation.
• Gotten an understanding of the agency portfolio of clients

In six months, you would have:

• Optimize media planning and buying independently
• Proven yourself as a reliable point of contact for brand team.
• Working with team members to improve working efficiency and effectiveness

In 12 months, you would have:

• Played a key role on MixReach optimization and media coordinator
• Build good relationship with media venders and in line with GMT trading policy
• Management on media planning and buying to ensure brand KPI can be 100% delivered

Responsibilities of the role:
KPI delivery

• Media optimization (TV plus OTV) , negotiation (build good relationship with media venders and branding team), media implementation (media buying, tracking and quality control) and media evaluation (media pre buy and post buy analysis, media scene update, monthly/quarterly and annual review)
• Brand annual KPI delivery, quality control: to ensure all the brand KPI must be 100% delivered to meet our promise and improve buying and negotiation power.
• Trading policy follow up and KPI target delivery: 100% follow trading buying policy to leverage brand KPI and quality to meeting /reach 3rd party auditing.

Tool’s expert and champion

• AD power, Moinder, Infosys, MixReach and MOOC, symphony

Ability to leverage buying criteria to maximize ROI

• Media optimization to cross leverage buying quality and cost efficiency to meet both brand saving target and trading policy

What you will need:

• At least 3-5 years TP experience (TV base)
• Good experience and relationship with media venders

About Maxus

Maxus builds innovative plans that result in consumer actions for our client’s brands through our passion, agility, collaboration & entrepreneurial culture.  It’s our consumer centric focus, innovation in channel application and market leading leverage that helps to differentiate us in any of the markets that we operate in around the globe. We bring all of this to life through our talented people, our unique ways of working, our tools and data pipes that fuel truths, ideas and recommendations based on achieving business not media objectives.  We love what we do, we do what love and we hope you will to.  To find out more, please visit us at http://maxusglobal.com.

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.