CRM Executive
Description
You will be required to develop a thorough understanding of clients’ business and marketing needs to execute and manage custom CRM solutions, programs and optimize operations processes. You will work closely with your Social CRM Manager to ensure operational efficiencies of the Social CRM campaigns you manage to meet client objectives in a timely and cost effective manner. You will also collaborate with various digital disciplines across GroupM - production, creative, social, and UX teams to find solutions that drive customer enagagement loyalty and engagement.
This role reports to the CRM Manager
3 Best things about the job:
- Be part of GroupM – the biggest media and marketing agency group in the Philippines
- An opportunity to work and learn from the best in the industry and improve both your strategic and technical skills through daily exposure with digital strategy / training and use / implementation of various CRM platforms (both licensed and proprietary to the group)
- Get to work and manage campaigns for brands from different industries and verticals
In three months: Effectively led and managed the day-to-day operations of the CRM Campaigns assigned to you
In six months: Successfully collaborated with various digital disciplines on data integration projects that deliver a customer centric solution
In 12 months: Contributed to the development of CRM Strategy and launched a large, full scale integrated customer CRM/Loyalty program.
Responsibilities of the role
- Primary resource for managing day-to-day operations of CRM Campaigns
- Manage internal and external teams to ensure daily operations for CRM are delivered based on client SLA
- Manage execution and delivery of CRM communications through various digital touchpoint using the various platforms made available for the campaigns you manage
- Generate the necessary reports and ensure that KPIs are properly tracked and met
- Research and implementation of the latest tools and technology to support Social & CRM operations.
At least 1 year experience in managing direct response / consumer loyalty programs with the proven ability to review and edit technical requirements and specifications related to proposed CRM solutions.
Knowledge and thorough understanding of database management and data organisation concepts are likewise necessary to success in the job.
Advanced level of computer literacy in Microsoft software, particularly in Excel
Demonstrated experience in working with databases, data analysis, segmentation and email/SMS marketing platforms
Quickly understands the business issues and data challenges of client's organization and industry
Experience in direct response advertising agency or a combination of agency and client-side experience
Effectively manage multiple projects and work with different teams and client. Has shown ability to work under pressure
Must be a team-player
Strong analytical skills - notably the ability to test, measure, and optimize, plus the ability to spot trends in data and distill insights
Must have good communication, planning, organizational, and problem-solving and analytic skillsHas had a degree in either a marketing or business related qualification
About Movent
Discover more about Movent at www.movent.com
In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.