Overview of job

We are looking for a passionate individual with a natural ability to come up with great ideas that come to life through creative content plans. In this role you will have the opportunity to run the day-to-day Content & Social media presences for some of Australia’s most loved brands. You are a driven individual and continually strive to hit set KPI’s and maintain ongoing effective optimisations of content.

Reporting of the role

This role reports to the Head of Content

3 best things about the job:

 1. Creativity is part of your everyday working on fun, high energy and socially loved brands you will have tones of variety creating engaging pieces of content that hit client business goals and fuel your passion for great content.

2. The opportunity to join a full-service agency and gain wider understanding of all communications verticals through regular exposure to specialist teams - from strategy, media planning, SEO & data analytics.

3. Being a part of large close-knit, fun and supportive team, who pride themselves on developing talent and the genuinely caring about happiness of their staff.

Measures of success

In three months:

• Clear understanding of your main clients’ tone of voice and business objectives and the ability to ideate on brand content plans that effectively hit KPI’s

• Clear understanding of the wider content landscape for your main clients’ competitors and industry whilst also keeping abreast of global campaigns and trends, effectively communicating learning’s to managers and wider ikon team.

In six months:

• Further understanding of your main client’s ecosystem to allow pro-activeness in seeking opportunities to further leverage their content and owned platforms

• Based on learnings and analysis of previous content performance, continually optimising our content plans to maximise the results for our clients.

• Strengthening the relationship with our clients, members of the content team and wider ikon team to elevate our profile both internally and externally.

In twelve months:

• In depth understanding of the agency’s content strategy and implementation approach to further leverage opportunities with day to day clients.

• High level of relationship building and proven track record of consistently elevating the agency’s profile as a fully integrated service agency

Responsibilities of the role:

As a Content Executive, you are responsible for creating engaging and effective content plans that result not only on growing social communities but a healthy ecosystem that delivers on specific and measurable business objectives for our clients.

You pride yourself and are passionate about staying current with the latest social media, content and mobile trends.

You`re both creative AND strategic.

You can manage multiple activities such as monitoring, social listening, creating editorial creative content calendars.

The Ideal candidate will have experience and a passion for developing, maintaining and analysing social media initiatives, and content strategies with knowledge of how to attract and retain specific demographics.

They will have a natural mabi8lity to crafting content strategies with effective communications to social influencers and followers across multiple platforms (Twitter, Facebook , instagram amongst others)

Track and report on success metrics.

We are looking for someone with their finger on the pulse, who thrives on being connected to the social and content world and all that is trending in it

What you will need:

• 1+ years of relevant experience
• Great passion and the ability to translate creative ideas into effective content plans
• Knowledge of best practices on content planning & social media platforms, especially Facebook, Twitter, YouTube, Tumblr, Snapchat and Instagram.
• Strong editorial writing skills, plus impeccable spelling and grammar.
• High attention to detail.
• Knowledge of how to create engaging experiences and articulate them through a multitude of social, digital and mobile channels.
• Basic understanding of influencer strategies, including outreach, local vs. media influencer approaches and media partnerships
• Experience with Social/Digital listening, tools, approaches to measurement/metrics, reporting.
• Strong communication and presentation skills
• Basic understanding of SEO principals for an effective content strategy (ideal but not mandatory)

About Ikon Communications

Ikon is a full service communications agency with over $450m in billings across offices in Sydney, Melbourne, Brisbane, Adelaide and Auckland.

We have the breadth and depth of experience to create bespoke solutions for each and every client. For some, that might be a full suite of services from strategy, data, creative and media. For others, it could simply be amplifying a marketing spend across search and social.

You can learn more about what it means to be an Ikonoclast by visiting our website below:

http://www.ikoncommunications.com.au/