Description

You will work with the team to help set the communication strategy for advertising campaigns for the largest category of a prestigious international FMCG company. You should help contribute to establish the goals and objectives, target audiences, message and tone in which the campaign should be delivered.

You will also help to define how a particular strategy can help a client add value to their business. To do this you will use research, trends and data on markets, consumers and culture.

Reporting of the role

This role reports to the Planning Manager, Beauty Category

3 best things about the job:

• Young and like-minded colleagues at the work place.
• The client is recognized as one of the most sophisticated marketing organization in the world.
• Excellent learning ground and environment for developing your career in the communication industry.

Measures of success –

In three months:

• Managed the update of ongoing digital campaign activities.
• Gained knowledge on how to utilize different tools and research in your daily tasks.

In six months:

• Assisted your line Manager in annual review/planning proposal for the assigned client

In 12 months:

• Independently responded 50% simple queries from client.
• Independently worked on regular reports and update on your assigned client

Responsibilities of the role:

• Work closely with planning team on all planning processes.
• Assist Supervisor in formulating strategies and plans from briefing
• Responsible for coordinating the implementation requirement with other agency partners.
• Responsible for updating master plans on a regular basis.
• Responsible for the preparation of implementation buying briefs.
• Start to build a good understanding of the client’s business.
• Develop in-depth knowledge of available Planning tools.
• Evaluation of media opportunities.
• Preparation of competitive analysis.
• Ensure efficient and accurate paperwork.
• Ensure all agreed reports are supplied on time.
• Further develop knowledge of the China media environment and evaluate the available communication channels. Be conduit for local media knowledge, updates.
• Continually think creatively and identify new, innovative opportunities that could be effectively used by clients.

What you will need:

• The right attitude to learn, adapt and perform
• Bachelor degree in Advertising, Marketing or related program
• Well versed in writing in both Chinese and English and must be able to comfortably communicate in English on daily basis
• Confident, outspoken, contributing and not afraid of challenges.
• Must be organized and efficient while working on multiple tasks
• Good computer skills in Microsoft Office Excel, PowerPoint, Word etc.

About MediaCom

As The Content + Connections Agency, we believe everything is connected. At MediaCom, our unique approach to planning and buying across Paid, Owned and Earned media optimises our clients’ entire system, not just individual channel silos. ‘Content’ is any form of consumer messaging that connects brands to their consumers, while ‘Connections’ ensures no dead ends or wastage through disconnected content.

We look beyond our own expertise and assess the bigger picture: How do we all play a role within our clients’ broader communications system? Through our uniquely connected eco-system of diverse communications experts working we achieve this - interpreting the bigger picture and fuelling future business success. To learn more, visit us at www.mediacom.com

The candidate in this role will be eligible for not only MediaCom and GroupM training programmes, but for multi-disciplinary senior leadership training from WPP’s Aspire programme.

China market overview

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2015, China surpassed the US in e-commerce, and China leads the world in mobile with over 650m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace. This is especially true for this brief as a brand here is a global leader in sales value and volume so intrinsic for the company’s global success.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.