Description

Maxus is establishing its Data & Analytics team and is looking for a Project Manager for successful planning, execution and monitoring on all data management and advanced analytics projects ensuring consistent and quality output. Close working relationships with the client management teams to provide all analytics support and alongside will have a large share in client interaction. Data warehousing and advanced analytics projects will be need to be managed.

Set overall timeline, manage data collection, database processing, and analytics work of project team. Build results presentations summarizing analysis results to provide key insights to end client and media planning teams.

Load data and modeling results to interactive online platform. Manage daily communications and requests.

3 best things about the job:

• Working across multi markets to gain expertise on different data tools by markets and working across different cultures
• Working on most iconic B2C brands across the markets
• Working with global Social media experts and analytics community to gain experience on wider marketing analytics and consulting work.

In 3 months:

• Understood the marketing/media world of Maxus to build market wise delivery strategy

• Assigned team to work across different data services and offering development.

In 6 months:

• Build new offerings to go to customer
• Start measuring clients investments for impact on their business using all the modern tools and techniques

In 12 months:

• Built full delivery center out of India for global markets
• Full team in place including data scientist, analyst, warehousing experts, programmers and visualizers.

Responsibilities

• Keep multiple complex projects well organized and executed.
• Manage specialist resources covering data management and advanced analytics
• Provide on-going support covering data management and advanced analytics projects
• Present to clients and prospective clients on data and analytics opportunities.
• Work on-site with the client, when appropriate.
• Ensure a high level of client satisfaction.
• Manage projects that primarily focus on reporting and optimizing media and marketing activities (including advertising, promotional activities and pricing strategies).
• Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience.
  
• Requirements
• 8+ years’ experience in data management or statistical analysis (Marketing Mix Analysis). Experience in attribution modeling, media mix modeling, or predictive sales modeling is a plus.
• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Experience with client management and presenting complex concepts and results to non-technical audiences.
• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations using analytical, statistical and econometric modeling techniques as needed.
• General expertise in standard modeling techniques: regression, decision trees, clustering, and Bayesian techniques
• Experience with the full development life cycle of an analytical application stack – from raw data ingestion through to analytical outputs.
• Deep knowledge of data mining tools (Python, R, and Vertica) specifically within the area of developing productized analytical workflows.
• Experience with big-data concepts and tools; and open-source tools is preferred (e.g. AWS, Hadoop, PigLatin, Vertica, Hive, etc.)
• Knowledge of SQL and experience working with at least one of the major databases platforms (SQLServer, Oracle, DB2, MySQL, Sybase, or Postgres).
• Prior knowledge of the advertising ecosystem, understanding of marketing/media metrics, and analytical products offered as a service is preferred but not required.
• Experience with visualization techniques for data analysis and presentation
• Experience in working with, managing and mentoring teams preferred
• Proven track record of dealing directly with clients is required.
• Able to inspire others, to grow team and division and can work in a in a team environment
• Competitive drive
• Excellent written and oral communications skills

About Maxus

Maxus builds innovative plans that result in consumer actions for our client’s brands through our passion, agility, collaboration & entrepreneurial culture. It’s our consumer centric focus, innovation in channel application and market leading leverage that helps to differentiate us in any of the markets that we operate in around the globe. We bring all of this to life through our talented people, our unique ways of working, our tools and data pipes that fuel truths, ideas and recommendations based on achieving business not media objectives. We love what we do, we do what love and we hope you will to. To find out more, please visit us at http://maxusglobal.com.

About India

Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.