Description

A large FMCG advertiser is looking to evolve their business model and Comms approach for the future, we are looking for an inquisitive, organised Associate Director who is not afraid to have a point of view to join our team at Mindshare.

You will be working as an integral part of a team which is 9 members strong across offline and Digital. As we also work in conjunction with agency partners (creative and PR) and other internal functions across SEO, SEM, Social, Programmatic, data and insights; being able to collaborate is a must.

You will be an offline expert with knowledge across all channels (including Digital) but with a deep understanding of TV. You will be running the deal book, negotiating with Networks and leading our offline product.  Must of all, you take huge pride in what you do!

Reporting of the role

This role reports to the Head of Investment and Implementation and Client Leader

3 best things about the job:

1. Team (and agency) culture, everyone pulling together to deliver the best possible outcomes, but enjoying everything we do!
2. Progressive and most of all, appreciative clients
3. As much cereal and chips as you can eat!

Measures of success –

In three months:

• Settled into the rhythm of the account internally, established a good rapport with JWT and the client team and helped with initial product planning for 2017
• Fully understood the brand portfolio, how the client operate and started to deliver appropriate responses, to the highest standards with clear success measure for all activity

In six months:

• Won over the clients and been recognised for your contribution through positive TRR scores
• Begun to educate the client in wider opportunities, and where Mindshare can add real value to their business

In 12 months:

• Proven your worth to the client and delivered tangible business success
• Once all KPIs have been delivered, sketched out a path for promotion into the Director role

Responsibilities of the role:

Understand the role of broadcast media, how we build mental availability with our audience and develop other tactics to isolate and target value segments which make investment as efficient as possible. Have a point of view on Ehrenburg Bass…

Take the lead on briefs from the clients and crafting responses working in conjunction with the MS client team.

Overseeing all Offline activity across all channels and have an opinion on which channels will drive the most success relevant for each individual brief. Understand MMM and econometrics and how these studies can influence planning.

Given TV forms the backbone of their schedule you will be responsible for overseeing the TV product by managing a team of 3/4 buyers to deliver weekly plans across 5/6 products. Manage value delivery from Networks and help to negotiate annual deals (in conjunction with Head of Investment and Implementation and the CIO). Have responsibility with auditing through Ebiquity.

What you will need:

• To be a team player and enjoy working as part of a concerted team
• To be organised and used to working across a portfolio of brands
• Passionate and knowledgeable and be able to convey this to all our clients
• Most of all, enjoy what we you do!  

About Mindshare 

Original Thinkers change the world. Mindshare changed the industry when it became the first global media agency, launched in 1997.   We took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in. Original Thinking is in our DNA. This mentality means we've always been at the forefront of the media industry. The speed we adapt to new channel opportunities, technology and real-time trading means we consistently deliver our clients an advantage.

Mindshare has more than 7,000 employees, in 116 offices across 86 countries.   We are set up as a connected global network and share learnings across borders.   There are many forums to connect with people from around the world as well as training and transfer opportunities to other markets.

We have four company values which are the operating philosophies that guide our conduct internally as well as with our Partners (clients, media and other agencies).

Be team – treat everyone with respect, be willing to help out, be a good collaborator respect the working environment and get involved with the agency outside of your day job.

Be provocative – have an informed POV, challenge the norm in the day-to-day, identify opportunities to do things differently.

Be global – have a global perspective and looks outside of AU for inspiration, effectively use the Mindshare network (seek insights from other markets as well as sharing your work).

Be quick – make decisions that utilise time efficiently, be quick to manage expectations, keep things moving, perform tasks in a timely manner and have the ability to be nimble and adaptive.

Check us out on Facebook https://www.facebook.com/MindshareAustralia

Visit our global website: http://mindshareworld.com/

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.