Description

Overview of job

As the Digital Partner for Mindshare, you will be responsible for overseeing the digital strategy and managing the operational relationship on some of the clients. You will lead operational excellence and strategic direction within Mindshare Biddable media team across all clients.

As a Partner Digital you will be responsible for driving:

• Lead Mindshare FAST Indonesia implementation (Programmatic, Performance, E-commerce)
• Develop Mindshare PMPs to fuel the programmatic offering
• Develop digital strategy on key clients
• Develop test & learn initiatives
• Facilitate and develop JBP’s with key partners
• Support and deliver capability building workshops and playbooks
• Work with client teams to develop robust benchmarks and norms across channels and media types
• Develop Operational excellence (standardization, automation, benchmarking etc)

Reporting of the role

This role reports to the Head of Digital

3 best things about the job:

1. Puts you on the cutting edge of digital advertising and measurement whilst being part of the most dynamic and fastest growing team in an agency that is used to winning!
2. Work across a wide range of clients who always pushes the boundary to do new things with the highest expectations with regards to digital strategy and activation.
3. Be in a leadership position to influence change and broader organizational evolution.

Measures of success – In three months, you would have:

• Been up to speed with client’s portfolios / value proposition and able to articulate this confidently
• Demonstrate understanding of the client digital business using data to gain insight on business challenges
• Understand and identified opportunities to influence change to drive better planning and executional efficiencies across the digital teams within the agency
• Build relationships with the key decision makers at client side and within the company
• Taken solid ownership of the digital product and built an understanding of how this can best benefit your clients in conjunction with the other media division experts you partner with

In six months – 12 months, you would have:

• Motivated, coached and uplifted team to perform new innovations which win awards at international awards forum
• Been well recognized by key clients by demonstrating the digital leadership in terms of strategic planning, implementation etc.
• Aligned key stakeholders internally and at client’s side on Digital strategy for each brands

Responsibilities of the role:

• Working with the rest of the client team, help define scope and recommended approach for major digital projects for clients.
• Play an advisory role on client engagements, serving as a digital strategy advisor to both client leads (internal) and clients (external).
• Serve as thought leader in aligning digital marketing strategy with a client’s business goals and objectives.
• Drive high level discussions on the role of digital within the total marketing ecosystem.
• Working with the leaders of the client team, help convince clients of the value of digital marketing services to their business – help them define needs and potential solutions.
• Help guide clients in defining their digital vision.
• Where necessary, help structure and present recommendations to senior client leadership for approval
• Codify and publish formal frameworks and methodologies for approaching digital assignments within Mindshare.
• As appropriate, play an active role in new client acquisition and new business presentations.
• Lead performance and programmatic digital "evangelization" initiatives within Mindshare.
• Provide methodological support, coaching, professional development and training to staff.

What you will need:

• 8+ years’ experience in digital marketing or strategic marketing consulting.
• Be adaptive, Fast and Provocative
• Strong passion for and knowledge of technology and digital marketing.
• Team player with the confidence and integrity to earn client and internal team confidence quickly.
• Ability to thrive in a fast and multicultural environment.
• Strong knowledge of the programmatic environment
• Strong familiarity with digital metrics.
• In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting and online analytics.)

About Mindshare Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries.

Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare’s network of people are acutely aware of what's happening in their city, and believe all great communication begins and ends in media.

In 2014 Mindshare Asia Pacific was the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey, and was also seen as the best agency to work at in the region.

Mindshare APAC has won over 250 awards in the past year - and counting, including the 'Campaign Asia Pacific Agency of the Year, 2013' and the SMARTIES™ APAC ‘Agency Network of the Year 2014’ for the second consecutive year. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

Indonesia market overview Indonesia is one of the fastest growing and most dynamic markets in the world, with a population in excess of 260 million. It’s stable political climate and increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV, with 65% of all advertising spend, digital is now poised to go through a period of exponential growth. There are more than 70 million internet users in Indonesia and 70% of them are accessing the web via mobile. As a marketer, the opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.