Description

Xaxis provides industry leading marketing solutions to advertisers using data and technology platforms to more efficiently acquire and optimize digital media while delivering performance for clients. You will primarily focus on key technology execution that strengthens Xaxis’ capabilities around cross device tracking and targeting, mobile app and mobile web performance along with various other mobile specific initiatives.

Overview of job
Today Xaxis operates a successful business as audience consultants and experts in programmatic execution across a variety of digital channels. Xaxis will launch a new suite of platform-agnostic digital performance marketing products with a primary focus on mobile enablement. You will be a leader in addressing quality in the Chinese advertising ecosystem, taking on issues like viewability, fraud, and data gaps. You will be based in Shanghai, China.

Reporting of the role

You will report to the Head of Product, Xaxis China.

3 best things about the job:

1. You will have the opportunity to truly work with a diverse and energetic team from local, to APAC regional and global team and partners.
2. You will work in an open modern space where you will often find groups in casual brainstorming sessions sharing ideas and strategies for new initiatives. Everyone has a voice at Xaxis, and we are open to new ways of thinking, especially those that will contribute to the overall success of Xaxis.
3. You will collaborate with a group of quick witted, humorous, and extremely dedicated co-workers and clients whom are all passionate about programmatic media.

Measures of success –

In three months:

• You will be able to articulate the vision of Xaxis, its suite of product and its capabilities confidently
• A deep understanding of Xaxis’ proprietary platforms and technologies along with a good understanding of key partner capabilities and the ecosystem.
• Create detailed business cases, specifications and maintain an active performance product roadmap to achieve both short and long-term strategic objectives.
• Establish rapport with Operations team to support and troubleshoot mobile and performance campaigns.

In six months:

• Drive detailed product requirements for cutting-edge implementations of a performance solutions stack, both improving on existing offerings and designing new solution.
• Champion client needs; ideate and push forward feature enhancements and software development that further support clients business.
• Own product commercialization plan, go-to-market strategies for performance product offerings along with associated packaging and pricing, service level agreements etc.

In twelve months:

• Drive efforts to evaluate application solutions, conduct supporting research in build vs. buy evaluations, and assess partnerships to achieve business goals.
• Identify inefficiencies in processes and propose plans to streamline operations and lower costs without compromising the health of the business.
• Establish success metrics and assess product performance to promote client retention.

Responsibilities of the role:

• Ensuring current products are meeting and exceeding performance and capability expectations.
• Developing framework, roadmap and go to market strategy for all product and enablement initiatives.
• Work with local and global partners to define specifications of features and new performance products.
• Understanding emerging trends and opportunities in China with consideration for global market trends.
• Managing partnership plans and ensuring close relationship with operations and client development.

What you will need:

• 5+ years of product management experience with a focus on mobile products, technology and media.
• Strong technical competence and advanced knowledge of digital marketing technology and platforms, including analytics, supply side platforms, networks, ad serving technology, data management platforms, RTB, DSPs across several digital media channels.
• Experience working with broad cross-functional, geographically dispersed teams with ability to influence the opinions of internal constituencies, executives, clients and partners to adopt new strategies and take action.
• Exceptional communication skills to convey technical and advanced concepts in precise and clearly understandable terms to a variety of audiences.
• Ability to read and modify HTML, CSS, and JavaScript in an advertising context.
• Independent, organised and motivated individual with a can do attitude.

About Xaxis

Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products,, as well as through its specialist companies, Light Reaction, Bannerconnect, plista and ActionX.  For more information, visit www.xaxis.com.

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.