Description

Overview of Job:
MEC Analytics division is looking for a Performance Analyst to improve advertising effectiveness for top brands in the Shanghai office.  This individual will help to build advertising performance databases, update reports and dashboards, and provide optimization recommendations to client on a periodic basis – all with the purpose of using data informed decision making to improve the ROI of advertising.

Reporting of the role:

This role reports to the Analytics Director.

3 best things about the job:

1. You will be part of a thriving team of specialists with varying advertising skillsets, who enjoy working together on projects, in an upbeat and fun atmosphere.
2. You will help determine the decision making of large, well known, brands
3. Learning and problem solving will be a part of your day-to-day job

Measures of success –

In three months:

• Become an active collaborator on the wider analytics and strategy team by attending team trainings and activities
• Accurately maintained the performance database by acquiring, cleaning and updating reports
• On a periodic basis, presented advertising performance and optimization recommendations directly to the client to improve ROI

In six months:

• Become a trusted contributor by both the client and the account team
• Further automated tasks to minimize time and errors involved with database management and reporting
• Write a point of view piece on a new tool, technology, or vendor that would improve the quality of analytics performed on the account

In 12 months:

• Developed a performance marketing database and maintenance process for one additional client, to improve overall client satisfaction
• Performed one other automation project to further streamline MEC data processes
• Attended trainings on data management, visualization and advanced analytics methodologies 

Responsibilities of the role:

1. Become a member of a larger team by attending team trainings/events, communicating and collaborating well with teammates of various expertise
2. Own the process of database management, reporting and presentation to the client, to improve ROI on the account
3. Scale out performance analytics to other clients at MEC
4. Keep abreast of new data management, visualization, and advanced analytics methods

What you will need:

• Education – a degree in a quantitative field (i.e. economics, accounting, finance, engineering)
• Experience – at least 2 years of experience in database, web or digital marketing analytics
• Attitude – likes using numbers, curious, hardworking, enjoys working with others,
• Skills – Excellent Excel skills, SQL/Access, knowledge of statistical software a plus (SPSS, R)
• Communication – good communication skills and comfortable to present
• Language – working proficiency in English, fluent to read/write in Mandarin

About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.