Description

Your key responsibility in this role is to provide strategic leadership for the agency across all areas of performance business development, including audience targeting, programmatic / PBU development, e-commerce, SEM/SEO and mobile.   You will directly lead many of our Performance focused clients while also supporting MEC account leaders to develop Performance business for brands such as Mercedes-Benz, CHANEL, Colgate and Danone.

You will help drive new business and scope through two major areas – accelerating the agency’s Performance offer in product and packaging, and expanding new business and/or project growth by establishing  quality delivery at the very beginning of a trusted agency/client partnership.

Reports to: Chief Growth Officer

3 best things about the job:

• Autonomy to explore and define best agency products fitting clients’ business needs – GroupM has supporting units in programmatic (Xaxis & PBU), mobile and e-commerce (from paid advertising to store operation management, etc.), while MEC management team will offer full backing and support to develop your ideas.
• Excellent and dynamic team in place – the existing Performance team is stable and very well established in delivering outstanding results in their core responsibilities. We are looking to you to provide a dynamic, strategic presence so the team can continue to learn, grow and build business success with clients.
• Opportunity to collaborate with passionate and always inquisitive specialist and client teams. We don’t work in silos, our best work and most fun comes through collaboration – our “SMARTIES” community includes bright sparks from Strategy, Insights, Analytics, as well as Access (Content) and Integrated Partnerships (Social, Mobile & Innovations) in order to provide our best integrated solutions to our client partners. This community is committed to share best practice on how to work and support our client teams deliver maximum effectiveness for clients.

Measures of success –

In 3 months:

• Worked with client and specialist teams at MEC to understand our business and work practice
• Familiarized yourself with all products and capabilities directly relevant to the role
• Defined the agency’s Performance needs and roadmap for development of products and business
• Identified 3 prioritised scope development areas amongst existing clients to drive business growth

In 6 months:

• Established yourself internally and externally as agency expert in performance marketing
• Established yourself as strategic client leader for Performance-led client portfolio
• Led/supported to bring in 3 new Performance-led client assignments
• Worked with GroupM to establish a product development pipeline to meet MEC needs

In 12 months:

• Helped tripled our agency revenue in Performance sector
• Supported doubling the number of people within the Performance team
• Won 2 industry awards in Performance sector
• Made significant contribution to our THRIVE culture by helping grow and develop the team through your strategic leadership

What you will need:

• An inquisitive nature and relentlessly positive attitude that inspires those around you
• A proven track record in developing digital strategy
• A sales mindset to drive business growth
• A willingness to challenge convention and establish an MEC POV
• A proactive and collaborative work style to get the best out of our GroupM specialist units and external tech partners
• A determination to deliver exceptional performance and business growth for our clients
• A coaching approach that will grow our Performance talent and allow them to THRIVE

About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.