Description

We are looking for an experienced media analyst to join MEC business planning and research team. You need to understand the business needs of internal stakeholder, solve their problem by using data and also need to be highly analytical and able to translate data into business insights.

Reporting of the role

This role reports to the Head of Business Planning and Research.

3 best things about the job:

• Good learning ground for energetic employee who wants to expand media industry knowledge.
• Young and like-minded colleagues working with each other.
• Always learning innovative and interesting things in industries 

Measures of success –

In three months:

• Have an understanding of the requirements and portfolio of clients.
• You will be working with data tools to provide strategic solutions.

In six months:

• You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
• Good communication with internal stakeholders.

In 12 months:

• You will have started working on core KPIs.
• You will have started to build relationships with the key decision makers within the current pipeline.

Responsibilities of the role:

• Manage all reporting (client and regional reports).
• Manage all data related to your client.
• Keep a track of KPIs.
• Identify, analyze, and interpret media trends or patterns.
• Providing day to day solutions to internal/external stakeholders.
• Take responsibility of accuracy of data.

What you will need:

• Candidate must possess at least a master’s degree in business administration, statistics, marketing or finance.
• Minimum 3-4 years of experience in media/marketing research and analytics.
• Must be skillful in Microsoft Office (Excel, PowerPoint).
• Good with numbers and capable to transform raw data to information.
• Knowledge about consumer research.
• Experience using Kantar, Infosys and any other consumer multimedia tool.
• Strong professional acumen, critical thinking and problem-solving skills.
• Strong work ethic with ability to take initiative and to work independently and within a team.
• Excellent time management skills with the ability to multi-task in high pressure situations.

About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive

About Pakistan

The Pakistani media and entertainment industry expected growth in 2015 is 12%. The introduction of 3G and 4G along with a Cellular Mobile Teledensity of 63.3% makes Pakistan’s an exciting market with huge potential. The rapidly increasing 30 million user internet subscriber base with a 25% increase in broadbrand subscribers over the past one year shows optimistic growth for any media and advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.