电商推广专员 Ecommerce Marketing Executive

Entry Level: Recent Graduates and Students Shanghai, China

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Description

Position at GroupM

Ecommerce Marketing Executive， GroupM Connect  电商推广专员

Overview of job

负责知名客户品牌在天猫、京东、一号店等主流电商网站的RTB广告的规划，投放及优化。

Reporting of the role

This role reports to the Ecommerce Marketing Manager

3 best things about the job:

  1.  行业：电商的相应推广是增长最快的数字广告形式，
  2.  团队：电商策划，运营，推广经验丰富的团队成员
  3.  经验：知名品牌电商推广的操作，以及各主流电商平台的推广都是宝贵的经验

Measures of success – In three months, you would have:

  • 初步掌握各主流电商平台的电商推广形式及操作
  • 参与到知名品牌的电商推广活动中

In six months, you would have:

  • 负责知名品牌主流电商渠道RTB广告的推广规划，投放及优化
  • 熟识各类电商平台的广告投放

In 12 months, you would have:

  • 成为主要的电商渠道RTB广告投放的专家
  • 整体负责某品牌的电商推广规划及投放

Responsibilities of the role:

负责客户电商站内RTB广告投放的整体执行，包括但不限于天猫直通车/钻展，京东京准通，一号店一点通等

项目内外协调沟通，保证客户需求的正确传达及执行

协调内部的财务流程

电商站内广告投放的数据分析，报告撰写

What you will need:

  • 对电商行业及电商RTB广告推广感兴趣
  • 有SEM经验，或电商推广经验者优先
  • 良好的沟通能力，协作能力，极强的责任感
  • 英语能力出众者优先

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. 

Discover more about GroupM at www.groupm.com.

Follow @GroupMWorldwide on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

China market overview China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

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