Description

3 best things about the job:

• Perfect for people who like to spend their day understanding what works in Social Media
• Work with a dynamic team that likes to have fun
• Have your insights and recommendations help brands improve their social mention

Measures of success –

In three months, you would have:

• Learned on how to use social media monitoring tools
• Provide custom analysis reports and recommendations

In six months, you would have:

• Work closely with the client engagement team to deliver client’s reports
• Providing input on strategy based on insights you have developed

In 12 months, you would have:

• Participated in new business pitches and strategy
• Have a good understanding of all the local and global tools and platforms with the strengths and weaknesses

Experience

• Analytic skills, quantitative and qualitative – you’ve got to like working with numbers!
• Critical thinking skills, writing skills, communication skills
• Knowledge of social media analysis tools desired but not essential
• Self-starter, with strong ability to initiate projects and see-through to completion
• Experience using social media platforms such as Twitter, Facebook, Instagram and others.
• Ability to think beyond ‘what happened’ to ‘why it happened’ and ‘what we now do’
• Ability to manage a project and work with clients

Responsibilities

• Social Media Listening – using a range of Social Media Listening/Monitoring tools produce monthly reports for clients analysing their brands and benchmarking against their competitors
• Social Media Property performance analysis – Reporting at the performance of clients Facebook/Twitter/Instagram accounts
• Content Performance Evaluation – analysing what types of content is performing well
• Work with account teams to provide analysis of social landscape and audience buzz volume, frequency, velocity, demographics, and related dimensions
• Work with social media and digital leadership to help evolve agency metrics processes and techniques
• For new business, build social and digital metrics analysis into pitch proposals for new clients

About Vocanic
Vocanic is Asia's largest full-service social media marketing agency, and has been one of the first agencies to craft and execute social media strategies, and measure and analyse social media buzz. Vocanic’s dedicated team of more than 100 professionals are spread across Singapore, Malaysia, Indonesia and Thailand, giving us intimate market knowledge on a wide range of industries automotive, retail, travel, FMCG and others.

As part of GroupM, Vocanic is able to integrate social media and traditional media planning to deliver large scale social media program for our clients, which include Hennessy and StarHub. To learn more about Vocanic, visit us at www.vocanic.com

Thailand market overview
In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year since 2013 and most people are now accessing the internet via mobile devices.  Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The FTA TV market is also changing rapidly with 24 new commercial digital channels launched in 2014. The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.