Description

Content and Connections Director MediaCom, Australia

Overview of job
MediaCom is looking for an experienced Content and Connections Director to lead an award winning FMCG client.

At the forefront of FMCG marketing and planning, we are looking for someone with a strong strategic thinking and analytical mindset.

As part of a planning team you will be responsible for overseeing the communications strategy and delivery of great work across various categories.

Working in the wider planning team we are looking for someone who has good client management skills in order to build a close relationship to clients.

Working closely on both the planning and implementation, we are looking for someone with a comprehensive understanding of media buying metrics and delivery within offline and online channels.

As part of a broader team of 20+ people you have the opportunity to work with a range of talented people with a strong team culture.

Reporting of the role

This role reports to the Group Director.

3 best things about the job:

1. Lead the communications and strategy across FMCG brands
2. Be an influential part of the team with opportunity to create award winning work
3. Work with in a great team environment and team culture

Measures of success –

In three months:

• Demonstrate a strong understanding of your dedicated client portfolio’s business, marketing objectives and challenges
• Settled into the agency developing strong relationship with in the team

In six months:

• Strong understanding of client processes and key tasks completed each month/quarter and manages these processes with the client and with-in the team
• Established relationship with Marketing and Brand Manager resources on assigned client portfolios
• Collaborates with implementation teams to produce media solutions with supporting documentation and rationale that delivers on brand growth and FMCG principles
• Strong understanding of appropriate MediaCom tools and systems

In 12 months:

• Grow a nurtured and strong relationship across all client contacts
• Delivered outputs that have grown the clients business

Responsibilities of the role:
(This can be a repetition of the ‘Measures of success’, but should be a bit more comprehensive)

Client

• Build and maintain excellent client relationships through best in class client servicing.
• Actively participate in the development of client contact strategies and pro-actively seek opportunities to present new ideas, approaches, communication solutions and multi-brand partnerships.
• Recognise and evaluate good work from within and outside of MediaCom (locally, regionally, globally), the client, the client category and Australia, and be confident in sharing and re-applying lessons from it.
• Assist the Group Director with client and partner agency resolution issues.

Product

• Understand those business and marketing factors that have an effect on communication strategies, including but not limited to distribution strategies, pricing strategies, positionings, category dynamics (market share, position in market) and consumer barriers.
• Uphold Ehrenberg-Bass Institute’s/Byron Sharpe’s growth philosophy – this is heavily entrenched in the FMCG brand and represents fundamental guardrails for connecting communications to brand growth.
• Develop grounded, yet innovative, channel strategies that include the most effective use of traditional, digital, emerging and created media opportunities.
• Produce high quality competitor activity reviews with actionable insights.
• Confidently and effectively represent MediaCom’s diversified services to the client.
• Maintain a high level of quality control on all outputs from CCP and MediaCom’s diversified services by shaping, jointly formulating and, where necessary, editing responses to ensure high quality, on brief client solutions.
• Lead, and work together with, the wider team to ensure that all client responses are joined up and coordinated – especially around traditional and digital channels.
• Contribute work to agency case studies and industry award submissions.

Commercial

• Keep your timesheet up to date (weekly).
• Be involved in new business pitches as required.
• Identify, create, convert and manage strategically relevant revenue opportunities for MediaCom’s diversified services
• Accurately manage the client’s and MediaCom’s financial process (e.g. work with the Group Director to ensure that any 90+ day debt is reduced)

People

• Develop strong relationships with internal teams – Directors and Group Directors
• Prioritise your team’s work flow and deliverables
• Ensure regular 1-2-1s take place with your direct reports (monthly minimum)
• Ensure your Managers have regular 1-2-1s with their direct reports (monthly minimum)
• Take responsibility for your team’s success (and mistakes) as they arise.
• Lead your team members’ personal development and training plans.
• Effectively manage team resource gaps, e.g. leave cover.
• Implement initiatives to ensure team retention.
• Be involved with the recruitment of Managers and Executives.

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

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