Description

Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of analysts, data scientists and software engineers. The Manager of Insights and Analytics is a key leadership role within our team in China. 

Overview of job

As the Manager of Insights and Analytics, you will be responsible for driving the data, analytics and audience agenda across all internal teams and clients in China. You will have a primary responsibility for the continued development of our analytics offering in China, and the direct management of a team of analysts. More broadly, you will be expected to inspire and influence other internal teams that make use of data and analytics, such as the Optimization teams.

Reporting of the role

You will report to the Director of Insights and Analytics, Xaxis China

3 best things about the job:

1. You will have the opportunity to truly work with a diverse and energetic team from local, to APAC regional and global team and partners.
2. You will work in an open modern space where you will often find groups in casual brainstorming sessions sharing ideas and strategies for new initiatives. Everyone has a voice at Xaxis, and we are open to new ways of thinking, especially those that will contribute to the overall success of Xaxis.
3. You will collaborate with a group of quick witted, humorous, and extremely dedicated co-workers and clients whom are all passionate about programmatic media.

Measures of success –

In 3 months:

• You will be able to articulate the vision of Xaxis, its suite of product and its capabilities confidently
• A deep understanding of Xaxis’ proprietary platforms and technologies along with a good understanding of key partner capabilities and the ecosystem.
• Create detailed business cases, specifications and maintain an active performance product roadmap to achieve both short and long-term strategic objectives.
• Establish rapport with Operations team to support and troubleshoot mobile and performance campaigns.

In 6 months:

• Drive detailed product requirements for cutting-edge implementations of a performance solutions stack, both improving on existing offerings and designing new solution.
• Champion client needs; ideate and push forward feature enhancements and software development that further support clients business.
• Own product commercialization plan, go-to-market strategies for performance product offerings along with associated packaging and pricing, service level agreements etc.

In 12 months:

• Drive efforts to evaluate application solutions, conduct supporting research in build vs. buy evaluations, and assess partnerships to achieve business goals.
• Identify inefficiencies in processes and propose plans to streamline operations and lower costs without compromising the health of the business.
• Establish success metrics and assess product performance to promote client retention.

Responsibilities of the job:

As the Manager of Insights and Analytics, you will lead the development of analytics studies, including but not limited to Attribution Modelling, Path to Conversion analysis, Audience Insights analysis, Brand Impact studies, Reach studies and Campaign Delivery analysis. You will also play a pivotal role in Audience Planning, and Audience-related measurement and optimization methods. Finally, you will be expected to source and work with 3^rd party vendors, ranging from technology providers through to data suppliers, to ensure that our data, insights and analytics methods continue to lead the market.

What you will need:

• A Bachelor’s degree in business, marketing or mathematics/statistics
• Strong analytical mindset
• Experience working with a range of different analytics methods, approaches and tools
• Experience working with 3^rd party data providers
• Understanding of the digital media ecosystem and technology
• Extensive knowledge of all available ad tracking and ad serving partners in China is preferred
• Knowledge and passion for digital marketing (brand and performance)
• Excellent Chinese and English skills (speaking and writing)

About Xaxis

Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products,, as well as through its specialist companies, Light Reaction, Bannerconnect, plista and ActionX.  For more information, visit www.xaxis.com.

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.