Description

Job title – Manager – Social Media Insights, GroupM, India

Overview of job

You will be responsible for driving social media insights for clients and agencies using cutting edge technology solutions. Additionally, you will be expected to facilitate and deliver proprietary GroupM solutions that address business and marketing problems for clients in a timely manner. You will require a high degree of comfort with social media listening, digital technologies and market research methodologies.

Reporting of the role

This role reports to Director – Insights

3 best things about the job:

1. You will work with some of the largest brands in the country.
2. You will work with cutting edge technologies in the field of marketing
3. Your work is likely to redefine how organizations gather market intelligence.

Measures of success –

In three months, you would:

• Independently manage the unit’s requirement for social media listening
• Have expertise in operating different technologies deployed in the organization
  

In six months, you would have:

• Contributed to pitches for new businesses
• Contributed ideas for new product development

In 12 months, you would:

• Become the go-to person for social media listening solutions

Responsibilities of the role:

• Expertise in using different social media listening tools in the organization
• Expertise in constructing search queries for social media listening
• Understand client objectives, category/competitive trends for various product categories
• Understanding client brief and translating it into measurable objectives.
• Experience with data verification, quality control and analytics
• Experience presenting deliverables with commentary, verbatim and visualization of data

What you will need:

• Strong research design skills
• High degree of comfort with social media technology solutions
• Great Communication Skills
• Knowledge of the latest tools & innovative research methodologies
• People handling skills
• 2+ years of relevant experience

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. 

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About India

Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.