Description

Overview of job

Team Airtel - GroupM is looking for an energetic digital media professional who will be responsible for driving performance business of one of its client in the telecom sector. As the Engagement Manager, you will lead the client interaction and manage interaction with internal stakeholders. You will need to lead from the front, be proactive in identifying new opportunities.

Reporting of the role

You would be reporting in to the Head Digital Strategy.

3 best things about the job:

• Empowerment to drive the success of your client’s performance marketing activity
• Becoming part of a dynamic and high performance organization which will drive you to think on your feet, solve problems and become a trusted advisor to your client
• Part of one of the largest client mandates in GroupM

Measures of success:

In three months,

• Have a solid understanding of your client portfolio, their people, their business objectives, our performance strategy and our measures of success
• Have developed a thorough understanding of the client’s business and our differentiation in market
• On Top of client KPI’s
• Drive performance marketing strategy

In six months,

• Help the relationship with the client mature
• Independently managing your client portfolio
• Being on top of Industry Updates from technology, competition & functionality perspective
• Should have identified new opportunities within the client system

In 12 months,

• Involved in the continued development of the Performance offering, proactively engaging in new business opportunities
• Maintained a positive, motivating and inspiring team culture
• Be the go to person for all client requirements on performance marketing

Responsibilities of the role:

• Full responsibility for end-to-end customer engagement including business analysis, business solution architecting, managing scope and schedule, delivery & optimization and client management
• Understand client’s Business Objectives and Digital Marketing strategy
• Strategizing Client’s Marketing brief & take prioritization decisions for the team to deliver on
• Creating customized & impactful presentations to showcase performance impact 
• Be heart, mind and voice of client
• Opportunistic around cross-selling & up-selling to grow client relationship
• Matrix manage a team of channel strategists and business operations team to drive multiple programs to completion
• Being on top of Industry Updates from technology, competition & functionality perspective
• Harness key relationships with client, internal stakeholders / partners and publishers to ensure consistency of message and a coherent communications plan

What you will need:

• 5+ Years of strong client servicing experience in digital media
• Functional understanding of performance / biddable media (technical understanding is definitively a plus)
• A strong understanding of online marketing coupled with excellent numerical / analytical ability. The ability to translate complex data sets into simple-to-understand terms and reports
• Core skills in search – both paid and organic
• Experience in display and retargeting – knowledge of DMP
• Strong relationship management skills
• Proven ability to optimise media agency relationships
• Strong communication and presentation skills

About GroupM 

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. 

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

India market overview 

Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.