Description

Overview of job

MediaCom is seeking a Planning Group Head/Planning Manager to build and foster client relationships by taking charge of the client’s media requirements from formulating strategies and plans to final implementation. You will be proactively involved in other company wide teams or initiatives as appropriate to the role.

Reporting of the role

This role reports to the Business Director.

What’s so special about this job?

Our people define us. And having the best people makes us great. We ensure that we attract and develop the best talent by creating opportunities that empower and motivate our people.

The motivation and passion of our people is the most important aspect of our business and a key part of what we mean by "People first, better results". "People first, better results" isn't just a tag-line. We know that everything starts with our people, and we strive to create a culture that will fire our enthusiasm, and inspire creativity.

Measures of success

After 3 months, you will…

Manage communications planning for clients and responsible for delivering an excellent service for clients which aims to exceed clients’ expectations.

After 6 months, you will…

Identify opportunities to promote and sell House of Media services to the client.

After 1 year, you will……

Proactive involvement in Business Development ensuring regular communication to colleagues across divisions.

Responsibilities of the role:

• Proactively lead the portfolio of clients assigned and demonstrate the ability to work on his/her initiative.
• Demonstrate an active interest and knowledge in the client’s business (market background, brand positioning and values, communication challenges, competitive environment, tracking, sales reports, etc.)
• Add strategic value and contribute on the client’s communications needs along with the local client/creative/ research teams.
• Lead a team of planners by supervising and mentoring them to raise the quality of deliverables to the client.
• Assist the Business Director in carrying out appraisals of the staff reporting to him/her.
• Undertake additional projects beyond client responsibilities as requested, e.g. help on new business, regional co-ordination, and other specialist division projects.
• A thorough use of the WPP process involving all relevant divisions, i.e. bringing specialists’ expert knowledge into the planning process early and ensuring thorough liaison with the Investment teams to maximise return on the clients investment.
• Proactive management of the clients’ expectations.
• In some cases, the PGH/ PM may be the principal contact with the client, which brings with it responsibility for client servicing across all aspects of the business
• Any other duties as reasonably requested by your Business Director, Managing Partner or other senior manager.

What you will need:

• Willing to learn, conscientious and enthusiastic with a can-do attitude.
• Able to provide solutions and self-driven to deliver good quality results
• Excellent grasp of communications strategy with a full understanding of how advertising/marketing works and key advertising/marketing principles
• A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant
• An understanding of your client’s business, their products, services, customer profile, marketing and business objectives, competitors and sales.
• A full understanding of WPP way of working and ability to implement that in channel plans (in some cases, there will be client’s own process)
• Possess good verbal and written communication skills, strong selling skills, strong on numeracy, literacy and accuracy, presentation skills
• A comprehensive knowledge of the specialist divisions and the ability to sell to client’s requirements to open up new revenue streams
• To manage effective meetings i.e. chairing, agendas, minutes and action points etc.
• An innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques, etc.
• Expert in using all research data, including client research and all other relevant software (TNS Infosys, Galileo, 3D, Figaro/Xpert)
• Manage your workload, timings, and deadlines to ensure that the quality of the work is delivered without compromising expected standards
• Understand the strengths and weaknesses of the major media (press, TV, radio, cinema, outdoor, digital), the fundamentals of how they are traded and approximate costs and audience delivery and the strengths and weaknesses of each.

About MediaCom

As The Content + Connections Agency, we believe everything is connected. At MediaCom, our unique approach to planning and buying across Paid, Owned and Earned media optimises our clients’ entire system, not just individual channel silos. ‘Content’ is any form of consumer messaging that connects brands to their consumers, while ‘Connections’ ensures no dead ends or wastage through disconnected content.

We look beyond our own expertise and assess the bigger picture: How do we all play a role within our clients’ broader communications system? Through our uniquely connected eco-system of diverse communications experts working we achieve this - interpreting the bigger picture and fuelling future business success. To learn more, visit us at www.mediacom.com

Vietnam market overview

It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew a staggering around 37% last year, with internet penetration reached in excess of 40% during 2014. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent.