Connect | Programmatic Consultant
Description
Overview of job
Connect is the engine room powering GroupM agencies through the digital media revolution. We are looking for an ambitious individual who is curious by nature, comfortable navigating numbers, really enthusiastic to learn, and loves to talk data and tech with their friends and family. The role of Programmatic Consultant is pivotal in supporting the Programmatic team within GroupM Connect across reporting, ad operations and campaign management. Our vision is to make programmatic the plug and play experience for brands. Join a great team, where you can learn about all things digital media and technology.
Reporting of the role
This role reports to the Programmatic Account Manager.
3 best things about the job
- A great opportunity to get in at an early stage of development and learn about the fastest growing area of the business.
- Fast-paced, dynamic, high growth area of our business with global clients. Need we say more! Significant opportunities for personal development and growth into the next stage of your career by jumping into the driving seat of global accounts.
- Work amongst a diverse team of digital media practitioners, with a great team culture, providing exposure and learning opportunities across a wide array of digital disciplines.
Measures of success
In three months:
- A strong understanding of all reporting procedures and practices within the programmatic team
- Clear perspective of your role, responsibilities and where you are contributing
- Strong understanding of programmatic advertising, ad operations within the Connect business
- Multi-platform display and video advertising skillsets that will power the rest of your career in programmatic
In six months:
- Developed a strong view of where Connect fits within GroupM and the wider programmatic ecosystem
- Independently running client reports and managing campaigns within the programmatic team
- Built strong programmatic skills across ad management technologies, including but not limited to Demand Side Platforms (DSPs), data management platforms (DMPs) and ad servers.
- Able to engage the agency with client solutions and brief responses and independently run your own meetings with them
- Able to make more strategic recommendations to clients and introduce new opportunities
In 12 months:
- Rolled out more efficient reporting and analysis methods for the programmatic team
- Grown spend from building trust and reputation off the back of your campaign work in the previous 12months
- Visibly improved your clients’ business and produced a case study through your analysis and optimisation techniques, resulting in more efficient media spending habits.
Responsibilities of the role:
The Programmatic Consultant drives the core functions of reporting, analysis, campaign management, optimisation and account support for the programmatic team. You will need to be highly analytical and be able to sift through data and find useful trends, conduct analysis. Of course you will be closely supported by an established team of five, with training provided across required skills to enable you to develop into a programmatic expert. You will be expected to engage publishers and ad tech support teams independently with guidance and support from your manager. Your role will also include supportive tasks to the management team, with opportunities to meet people across the broader GroupM business and contribute to making Connect a great place to work. This role offers growth opportunities either within the programmatic business unit, or across the wider Connect business into other verticals.
What you will need:
- Degree in a business, statistics, science, marketing or communications related discipline
- Experience in biddable media background (digital, SEM, programmatic, affiliate)
- Agency and programmatic experience will be highly valued
- To be a team player, collaborating with your peers to deliver success
- Outgoing and strong communication skills, comfortable with sharing your thoughts and new ideas
- Adaptability to a constantly changing landscape, working with emerging technology
- Organisational skills, experience managing multiple stakeholders
- Strong Excel skills
About GroupM Connect
We are a close knit group of digital marketing, performance and biddable specialists. We share a healthy passion for all things digital, and focus our efforts on bringing together technology, ideas and people to delivery outstanding solutions for our clients.
It is important in our business to produce an environment that cultivates learning and collaboration, so that we have every opportunity to be the best we can be. We have a natural curiosity, a keenness to discover and a creative approach to building new opportunities.
We have big growth ambitions over the next twelve months, which makes this the perfect time to join our team and be part of shaping the next stage of the Connect journey.
About GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
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Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.