Maxus | Business Group Head, Planning
Description
Maxus is seeking an experienced media planning professional with min 6 years of experience. You will be responsible for a wide spectrum of work on a leading FMCG brand which will entail supervision of construction of plans ,evaluations, dealing with channels, integrations, interacting with the client on key questions & also managing internal SU’s. There is a plethora of learning to be explored as the job profile demands a mix of traditional planing comms approach & activation
Reporting of the role
This role reports to the Business Director.
3 best things about the job:
- You get to explore yourself – Push yourself to the next level.
- Completely managing the plans from brief to planning to execution. Full accountability is yours.
- Learn from the best in the business if you are willing to go over and above regular work.
Measures of success –
In three months:
- Complete knowledge of the relevant categories.
- Manage media monies – full responsibility on the campaigns, end to end
In six months:
- Highly involved in the buzz within the team, working on over and above plans – sharing briefs with partners, external & internal, getting work done
In 12 months:
- Learning and experience across traditional, digital, on-ground and branded content planning, even audit requirements
- Worked on award entries, which GroupM leads our industry
Responsibilities of the role:
- Manage the day-to-day relationship with the client
- Ensure that necessary documentation is done relating to contract & billing
- Ensure that deliverables are sent as per the engagement calendar
- Manage a team & oversee their work to ensure it meets quality standards
- Arrive at actionable solutions using secondary data analysis (IRS/TAM/TGI/groupM tools etc) and by drawing upon media planning experience.
- Collate knowledge from different groupM agencies & trading teams; commission primary research as required.
- Pricing / rate card development
Skill Sets required:
- Strong business, marketing & consumer understanding
- Keeping abreast of current industry communication / media thinking
- Strategic innovation & creativity skills , excellent presentation skill
- Analytical skills
- Strong knowledge and understanding of media tools and techniques / processes
- Understanding of all media channels (includes digital) and disciplines and the ability to develop simple and actionable ideas into strategies that matter
- Team player and positive attitude
- Excellent communication skill.
About Maxus
Maxus builds innovative plans that result in consumer actions for our client’s brands through our passion, agility, collaboration & entrepreneurial culture. It’s our consumer centric focus, innovation in channel application and market leading leverage that helps to differentiate us in any of the markets that we operate in around the globe. We bring all of this to life through our talented people, our unique ways of working, our tools and data pipes that fuel truths, ideas and recommendations based on achieving business not media objectives. We love what we do, we do what love and we hope you will to. To find out more, please visit us at http://maxusglobal.com.
About India
Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.