Description

3 best things about the job:

• The ability to influence the social media adoption of leading brands in Thailand
• An opportunity to learn from the best and gain invaluable experience both from a strategic and on-ground level.
• A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world

Measures of success –
(This would be short goals expected of the hire; it gives the candidate a clear understanding of what is expected)

In three months, you would have:

• Learned on how to use social media monitoring tools
• Provide custom analysis reports and recommendations
• Have a good understanding of all the local and global tools and platforms with the strengths and weaknesses
• Developed social strategy recommendations in line with client challenges, presenting these with confidence

In six months, you would have:

• Participated in new business pitches and strategy
• Demonstrate understanding of client business challenges and marketing challenges
• Developed great relationships internally through constructive collaboration and mutual respect

 In 12 months, you would have:

• Secured a Trusted Advisor relationships with clients, based on your on-point recommendations, overseeing these to flawless execution and applying client servicing best practices
• Worked with GM to develop a plan for growing team business

Areas of Responsibility

• Deliver tangible business results through a combination of technology, marketing, data analytics, social media, word-of-mouth/viral campaigns, content syndication, online advertising, lead- and traffic generation, and use of web analytics and social media monitoring tools
• Part strategist, part hands-on tactician, capable of envisioning, leading or implementing as the situation requires
• Provide consultation and integrated digital strategy and content solutions to a diverse set of client organizations
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks
• Manage and help to create marketing content to socialize and use for social media purposes
• Communication to team and management on project development, timelines, and results
• Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
• Work with various brands to explore and identify ways to integrate social media into business strategies and marketing campaigns
• Acts as the frontline brand manager by interacting with customers and fans in real time across all social platforms

Professional Competencies

• Excellent analytical, organizational, project management and time management skills
• Passion for social media and internet marketing industries
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points

Professional Skills & Qualification

• 3-4 years’ experience in social media agency or consulting company
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as reporting tools
• Excellence Knowledge of Excel & Power point & Photoshop

About Vocanic
Vocanic is Asia's largest full-service social media marketing agency, and has been one of the first agencies to craft and execute social media strategies, and measure and analyse social media buzz. Vocanic’s dedicated team of more than 100 professionals are spread across Singapore, Malaysia, Indonesia and Thailand, giving us intimate market knowledge on a wide range of industries automotive, retail, travel, FMCG and others.

As part of GroupM, Vocanic is able to integrate social media and traditional media planning to deliver large scale social media program for our clients, which include Hennessy and StarHub. To learn more about Vocanic, visit us at www.vocanic.com

Thailand market overview
In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year since 2013 and most people are now accessing the internet via mobile devices.  Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The FTA TV market is also changing rapidly with 24 new commercial digital channels launched in 2014. The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.