Description

Overview of job

Leading the digital and innovation curve for a major beauty care brand of P&G by driving the scales for these innovations across 10 Asian markets with market teams. The brand is also a digital and content savvy client at its helm. It is a high pace job and a role where you will be facing senior stakeholders such as the Managing Directors and General Managers.

Reporting of the role

This role reports to the Asia Category Lead, P&G Beauty Care

3 best things about the job:

1. High speed of innovations and breakthroughs
2. Multi-culture expansion
3. Direct involvement with business and senior P&G stakeholders

Measures of success –

In three months:

• Understand the marketing and media model of client key business drivers
• Establish relationship with regional BMs
• Establish working relationship with all markets

In six months:

• Drive innovations in digital and content space
• Deliver client reviews and annual strategies with markets

In twelve months:

• Deliver client reviews and annual strategies with markets
• Design planning product & new framework for P&G beauty brand

Responsibilities of the role:

We are in process of consolidating media on an international P&G beauty brand for Asia Pacific. This team works across 10 APAC markets, where strategy for media and content is centralized and based out of Singapore. Key tasks of the role are:

• Design core communications strategy and work across markets to ensure its rollout
• Must have in depth knowledge of digital marketing, with role involving strategy design using ahead of the curve digital innovations
• Day to day operations involve managing the senior stakeholders at client side with continuous digital innovation pipeline for solving brand issues
• FMCG and performance linked industries experience is preferred, given the speed and demanding nature of duties. However, it is not a technical role, it involves bringing the gap between strategic and technical sides. 
• Working with a competitive team across analytics, digital,  content, insights and research functions, and market planners across Asia

What you will need:

• Minimum 8 years of multi market media experience 
• Solid knowledge of media and digital/ content 
• Ability to handle senior client stakeholders including Marketing Directors and GMs 
• Knack to work across cultures and with dotted line of reporting
• Ability to think on feet to client issues and design long term solutions to brand problems 

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

For more information, visit www.mediacom.com
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Join us on LinkedIn at linkedin.com/company/mediacom.

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.