MEC | Manager, Media Planning
Description
MEC is seeking a vibrant and experienced media professional with at least 3-5 years of experience in Media Planning. In this role, you should have a thorough knowledge of the media marketplace and an innovative approach in use of media, research and presentation techniques.
Reporting of the role
This role reports to the Business Group Head.
3 best things about the job:
- Opportunity to understand business issues from a media owner perspective
- Exposure to different aspects of running a media business early in your role
- Be part of the dynamic, ever-changing media landscape
Measures of success –
In three months:
- You will start working on client specific reports and learn to use various industry & proprietary studies from a media owner perspective
- You will have obtained a good understanding of client (media owner) business issues
- You will have started to build relationships with internal stakeholders
- You will come up with faster and better methods for doing periodic reports
- You will enhance the quality of existing reports based on client feedback and your learnings from different projects
- You will start building your relationship with the client
- You will input into new business pitches by identifying opportunities to create new products/reports
Responsibilities of the role:
- Ensure that approved contract deliverables are created and sent as per the engagement calendar
- Address all day-to-day ad hoc queries from the client
- Arrive at actionable solutions using secondary data analysis (BARC /IRS /RAM /TAM /TGI /groupM tools etc) and by drawing upon media planning experience.
- Collate knowledge from different groupM agencies & trading teams
- To provide quality analysis with action points for category competitive reports for clients
- To provide mid-campaign evaluation and take corrective action as required to ensure that campaign deliverables are met
- To alert client timely if there is likely to be a campaign delivery shortfall and take course corrective action in alignment with client
What you will need:
- 3-5 years of media experience with a mix of media planning/buying/research or channel strategy /insights experience
- Strong media software expertise – BARC/TAM, IRS, MAP, TGI, Comscore, RAM etc.
- Attention to detail : ability to spot trends and provide compelling insights through data analysis
- Strong functional media knowledge with ability to consider media issues from a media-owner perspective; being updated with broad media trends
- Ability to interact with people from a wide cross-section to get pertinent information
About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
India market overview
The Indian media & entertainment industry grew by 12% in 2013 and touched INR 920b, despite the economic slowdown. Digital media advertising in India continues to grow at 35% in 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
The Indian media & entertainment industry grew by 12% in 2013 and touched INR 920b, despite the economic slowdown. Digital media advertising in India continues to grow at 35% in 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.