Description

You will lead the design, build and update of interactive dashboards to help Agencies and clients visualize and/or explore interesting audience segments, media behaviour and analytical results. You will be a master at visualizing complex data using a variety of 3^rd party and open source tools connected to our proprietary Data & Analytics Platform.

Reporting of the role

This role reports into a senior Data & Analytics lead globally and regionally.

3 best things about the job:

1. Opportunity to work on an advanced proprietary audience analytics platform and push the boundaries of complex data visualization.
2. A role where you will be helping client teams visualize audience segments leveraging large sets of consumer and media behaviour data.
3. A fantastic chance to build industry know-how and opportunity to work side-by-side with a global research, product and services team at GroupM.

Measures of success –

In three months, you would have:

• Gained a thorough understanding of the Live Audience data platform (a proprietary GroupM Data & Analytics product).
• Worked closely with the Client Business Lead and other members of the team to define the data visualization requirements for a client engagement.
• Familiarised with the tool/s and platform in order to build a client dashboard.

In six months, you would have:

• Successfully delivered a set of key visualizations tailored to the Agency and client use case.
• Suggested new visualization techniques and/or dashboards to enhance the dashboard product offering.
• Developed a long term plan to effectively maintain and refresh the Live Audience data visualization aligned to expectations.

In 12 months, you would have:                                            

• Become the local expert on Live Audience data visualization.
• Effectively collaborated with the local Agencies to design data visualization for other client engagement opportunities.
• Proactively explored new data visualization tools and techniques in collaboration with the wider global Data & Analytics team.

Responsibilities of the role:

• Be the go-to person in China for Live Audience data visualization.
• Lead and own the client dashboard build, maintenance, data updates and quality checks.
• Coordinate with a global team to re-use/adapt and/or develop dashboards for data visualization.
• Execute necessary queries on the platform to build datasets needed for the dashboards.
• Work closely with the Attribution team to plan, deliver and present the results based on agreed objectives.
• Run workshops with Agency teams and clients (when necessary) to introduce Live Audience data visualization / dashboards to clarify objectives and requirements.
• Establish an efficient process with the help of the global Data & Analytics team to deliver Live Audience data visualization to Agencies in China.

What you will need:

• A good degree in Statistics, Mathematics, Computer Science or Engineering.
• 3 – 5 years of relevant experience in data visualization
• Knowledge of key visualization and reporting solutions such as Tableau, QlikView, Omniscope or MicroStrategy
• Some knowledge of data manipulation tools (e.g. R, Python, SAS, etc.)
• Experience with open source visualization technologies such as Java, D3 and R and how to operationalize client facing solutions based on these frameworks.
• Formal training in related topics such UX design and/or web design is welcome but not essential.
• Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends.
• Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment.
• Ability to work collaboratively with multi-cultural business partners and stakeholders, and strong team player.
• Strong written and oral communication skills in English and Mandarin.

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. 

China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace. If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.