MEC I Head of Strategy

Comms/Strategic Planning Bangkok, Thailand


Description

Position at MEC

Reporting of the role

This role reports to the Managing Director.

Three Best things about the job
  • Exposure to all facets of the MEC agency, Strategy, Digital, Access, planning team.
  • Responsible for driving MEC and industry best practices with the whole agency and participating in our thought leadership throughout the industry.
  • Working with – and learning from - a wide variety of people from MEC, client and agency partners.

Measures of success –

In 3 months, you would have:  - Be the key client's contact of day to day operation - Familiar yourself with all account background and workflow.

In 6 months, you would have:  - Able to provide guidance and supervision to the team and coach them to work independently.

In 12 months, you would have:  - Lead a happy and productive team to provide high quality service to the client and keep on exceeding client's expectation.

You will be responsible for:
  • Driving our integrated planning responses for key clients, founded in great consumer insight and delivering transformation ideas.
  • Leading the strategic response, often as a part of a multi-agency team, including working effectively with planners from other agencies.
  • Championing MEC’s integrated planning process, and putting MEC Momentum thinking at the heart of our work.
  • Leading our strategic response for key new business pitches.
  • Coaching planners & account teams to deliver great integrated planning responses.
  • Driving digital adoption, in collaboration with our Digital specialists, such that we recommend the right digital acceleration strategies to our clients.
  • Securing trusted advisor status with our key clients.
  • With client leads, contributing to client growth plans, in order to drive client growth
  • Developing effective working relationships with leaders across clients, Digital, Analytic, Access.
  • Being a key part of the MEC teams, contributing thinking, support and helping build a motivated team.
  • Driving quality of agency output outside of day to day planning responses through white papers, award entries and thought leadership projects.

Required skills:-

  • Experience of planning across multiple categories, brands essential – experience preferred.
  • Media / communication or digital agency experience essential
  • Excellent understanding of integrated communications process.
  • Demonstrate exceptional strategic & critical thinking and effective problem solving skills
  • Consistently exhibit natural curiosity and dynamism
  • Effectively work collaboratively
  • Proven record of building client relationships
  • Possess and utilize advanced level presentation, verbal and written skills
  • Display strong communication, coaching and people skills; maintain positive attitude and act consistently as a team player
  • Appropriately and openly participate in team, agency, and industry initiatives.
About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive

Thailand market overview
In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year since 2013 and most people are now accessing the internet via mobile devices.  Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The FTA TV market is also changing rapidly with 24 new commercial digital channels launched in 2014. The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.