Description

You will be involved in driving the creation through execution of provocative brand marketing campaigns that activate brands through live experiences and digital content. This role will sit under Mindshare Content+, a specialist unit of Mindshare responsible for developing on-ground activations and content with a strong focus on strategy, design, and production expertise. You will work in an integrated agency environment that expands big ideas across multiple relevant platforms.

Reporting of the role
This role reports to the Senior Account Manager

3 best things about the job: 

1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of an award-winning global media agency network and the largest marketing services group in the world.
2. Working on a fast-growing start-up with access to a strong regional network of over 300 content specialists and multiple strategic partners that help bring to life inspired and provocative branded experiences and content for our client’s audiences.
3. An active role in a specialist unit that will constantly take you out of your desk, where no day is the same, and where you will constantly be inspired and challenged to be original, creative, adaptive as you work in an integrated agency environment.

• A good understanding of the Mindshare Content+ business
• Develop a great working & collaborative relationship with the account teams and clients with support from the team
• Good time management and able to follow through on process and delivery timelines

• Established strong team and Client relationship and receive great feedback from co-workers and key client contacts
• Be able to present strategic & sound recommendations and demonstrate strong timeline management 
• Able to work on Content & Activation briefs with supervision, providing strategic recommendation, innovative solutions with strong insights and integration

• Build up team capability to develop more innovative Activation & Content solutions that are highly integrated
• Been the source of what’s new and emerging in media & technology to deliver new and innovative Client solutions
• Ensure implementation of campaigns together with the Senior Account Manager that help drive Mindshare Content+ revenue growth
• Ensure projects are tracked and measured based on agreed KPIs together with the Senior Account Manager
• Deliver good campaigns with strong business results worthy of awards submission together with the Senior Account Manager

• Understand and be a credible ambassador together with the Senior Account Manager of the Mindshare Content+ offer
• Support the Senior Account Manager in managing Activation & Content campaigns from ideation all through execution
• Establish good internal and external Client relationships to become a key contact for the day-to-day operations of Activation & Content executions with support from the Senior Account Manager
• Contribute in developing original, creative, and adaptive solutions for Activation & Content briefs
• Show a depth of understanding of the industry, business, brands and consumers in internal & external conversations
• Have an ear to the ground on trends & technology that are changing the Activation and Content business
• Manage project budgets together with the Senior Account Manager working towards helping meet Mindshare Content+ business targets
• Deliver and work on campaigns that have a potential for awards
• Be a team player with an adaptive and strong work ethic

• 1 year experience in a reputable media agency, creative agency, and/or content agency will be a plus
• Experience or confidence working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners, production outfits, and internal specialist resources etc. 
• Competent in ideation for B2B and consumer brand led campaigns (experiential, social, etc.) given a strategic & creative mindset 
• Has an appetite, knowledge, and understanding of the technology and trends that are changing the activation and content business.
• Show an interest and a depth of understanding on the industry, business, brands, and consumers in Client conversations
• Team player who is adaptive, has a great work ethic, and strong communication and presentation skills

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.