Senior Planner
Description
We are looking for a positive talent to join us. in this role, you will have the responsibility for a global FMCG brand and its day to day activities on the client(s) assigned. You will also have opportunity to see more brands in different categories.You will work on integrated planning, included traditional media, digital media as well as content planning.
Reporting of the roleThis role reports to the Manager/Director.
3 best things about the job
- Win the opportunity of independently client facing
- Learn most advanced planning process and skill with full media at your deployment
- Challenges that come with the job will turbocharge your growth
Measures of success –
In three months, you would have:
- Developed a basic understanding across media channels
- Understand client's business and media strategy
- Well understand working process and timeline of regular job
- Started to build relationships with key contact window by client side and agency organizations
- Understand how MediaCom’s internal processes are run in line with our media partners within GroupM
In six months, you would have:
- Ensure implementational buying briefs are properly prepared
- Take over monthly competitor review
- Learn a most advanced planning process and skill with real case practice
In 12 months, you would have:
- To be the recognized integrated media expert
- Proven yourself as a reliable point of contact for client stakeholders
- Independently complete 80%+ queries from client
- Support for annual review/planning proposal for the client assigned
Responsibilities of the role:
- Support for providing media strategy and tactics in client proposal and reporting
- Support to deliver quality output in a timely manner
- Strong implementation capacity
- Ensure client projects are kept on track while adhering to campaign objectives
- Manage the daily communication with multiple parties; able to tackle sudden requests/issues with proper attitude and professional skills.
- Understand and keep updated with the latest media, esp. digital trends
- Have a profound understanding and upholding company's mission and values.
What you will need:
- 1 years+ experience in planning department of media agency (4A agency is preferred)
- Solid TV and mix-reach planning skill is mandatory
- Work experience with major FMCG brands preferred
- Rich experience in digital campaigns preferred
- Good communication skills both ideally in English and Chinese
- Computer skills and knowledge of software applications
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content – defined as any form of consumer messaging – as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
For more information, visit www.mediacom.com
China market overviewChina is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.