Description

As the Analytics Director, you will be accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Maxus.

Leading multi products projects, developing best practice, be main point of contact for other teams, partner agencies and 3rd party partners.

Analytics 10년 이상의 부장/부국장 급 채용: Over 10 years experiences in Business Science in Media Agency or MKT Research company, fluent Korean and English is required.

Reporting of the role

This role reports to the Country Head/Client Partner of Maxus Korea.

3 best things about the job:

• This position gets to lead advanced analytics project for the designated client which is the most sophisticated tech company, leading a trend across online and offline in the new technologies.
• International environment of young, hungry, and motivated digital marketing professionals.
• You’ll be working closely with multiple stakeholders within the GroupM network, giving you exposure to both client-side and Group-side regional leadership

Measures of success

In three months:

• Been exposed to all related stakeholders, and started to work with the regional analytics lead for developing a load map of analytics projects and capability building in Korea market
• Demonstrated real enthusiasm for your clients’ businesses and brands. Being an ambassador for Maxus and media within their organizations

In six months:

• Ensured that you works in a professional manner with all stakeholders both internal and external
• Champion a mindset of client-recognized work and produce test and learn plans by collaborating with the region and account team

In 12 months:

• Champion excellent analytics products across the client business, overseeing the output of the cross-discipline team
• Built collaborative relationships with clients and drive integration with the partner agency, Essence
   

Responsibilities of the role:

This position’s responsibilities will be

● Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement, and test & learn plans

● Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out

● Potentially recruit, manage and mentor analytical resource, ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals

● Lead the creation of clear, robust and thought-provoking campaign reviews and insights

● Work with Account teams and partner agencies to help define the correct questions to get under the skin of campaign performance and then interrogate data sources to deliver the answers

● To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems

● Develop innovative marketing campaigns and assist clients to define objectives
 

What you will need:

● Degree from a top-tier university, minimum 2:1 (preferably numerical)

● Experience working in a data based role

● Experience managing a team and ability to delegate effectively

● Proficiency with systems such as SQL, Social Analytics tools (Crimson Hexagon),

Python, and ‘R’

● Expose to measurement of both Direct Response and Brand campaigns

● Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise

● Strong organizational and project management skills

● Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed

● Established and professional communication, presentation, and motivational skills

About Maxus

Maxus Global is an international media agency within the WPP / GroupM network.  We are the fastest growing agency within the group and we have huge ambitions to continue to grow and develop innovative and engaging 21st century communications ideas for our clients.  Born in the digital era our expertise in media, technology, data, effectiveness and strategy is well established and always evolving as the media landscape continues to change.

We still enjoy all the benefits of a smaller challenger brand agency culture but as part of GroupM (WPP’s amalgamated media agency resource) Maxus reaps all the positive benefits of a large agency network and our appointment by large clients such as Huawei, Barclays Google and L’Oréal is testament to this.

What you can expect from Maxus

Our philosophy at Maxus is Leading Change.  This simply means that we are in the business change.  We often accelerate its pace by continually discovering, evaluating and delivering new techniques to navigate the media landscape.  As a young agency, we have an unfair advantage in today’s highly complex media environment, and are the only network designed around change.  We believe our approach allows people to develop a wide range of skills which enable them to have more intelligent conversations with clients about the entire communication process.  In an increasingly fragmented media landscape, we consider this essential.
 

About GroupM
GroupM Korea is the leading global media investment management operation in Korea. It serves as the parent company to WPP media agencies, Maxus, MediaCom, MEC and MindShare.

Its primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.