Description

In this role, you will have full responsibility of day to day activities on the client(s) assigned. You will be the overall in charge of handling the daily operational work in alignment with the line manager and the digital planning team. 

You will effectively plan, execute and optimize paid search marketing activities for a series of global leading brands in a top luxury corporate. You will be expected to maintain a good relationship with media vendors to facilitate daily operation.

Reporting of the role
This role reports to the Search Director in Guangzhou

3 best things about the job:

1. Working on one of the most iconic clients in the world
2. Be part of a passionate team – people first and better results
3. Work closely with other units like programmatic, ecommerce, data & analytics and strategic planning in the office and get latest news and trends from these areas

Measures of success – 
In three months: 

• Manage multiple Search accounts under this corporate
• Started implementing ideas for optimization
• Generate first insights from regular reporting
• Independently respond most queries from client or planning team

In six months:

• Independently respond all queries from client or planning team
• Seeing clear results from your optimizations and developing more optimization ideas
• Build confidence to client and planning team with high quality delivery

In 12 months:

• Assist line Manager in annual review/planning proposal for this client
• Have achieved a clear optimization path
• Keep track on the latest industry innovation and product development trends

Responsibilities of the role:

1. Fulfill monthly SEM KPI and deliver report on-time to key clients.
2. Provide professional logical analysis and optimization plan in report
3. Manage key vendor relationship effectively
4. Strong problem solving capability and implementation capacity.
5. Manage day to day operational work on the given client(s) with the team
6. Ensure client projects are kept on track while adhering to campaign objectives.
7. Manage the daily communication with multiple parties; able to react to sudden requests/issues with proper attitude and professional skills.
8. Deploy SEM tools in optimization
9. Understand and keep updated with the fundamentals of Search marketing 

What you will need:

1. Above 2-3 years proven experience of Search and account service digital / media agency, (4A agency is preferred); proficient skill set in SEM is mandatory.
2. Work experience with established high end brands preferred
3. Valid Baidu SEM certificate owner is preferred;
4. Good at English & Chinese reading & writing.

About MediaCom

As The Content + Connections Agency, we believe everything is connected. At MediaCom, our unique approach to planning and buying across Paid, Owned and Earned media optimises our clients’ entire system, not just individual channel silos. ‘Content’ is any form of consumer messaging that connects brands to their consumers, while ‘Connections’ ensures no dead ends or wastage through disconnected content.

We look beyond our own expertise and assess the bigger picture: How do we all play a role within our clients’ broader communications system? Through our uniquely connected eco-system of diverse communications experts working we achieve this - interpreting the bigger picture and fuelling future business success. To learn more, visit us at www.mediacom.com 

China market overview

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace. 

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled. 

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.