Description

Maxus is  looking for a Data Scientist & Analytics lead working as the key contact for leading the data science and analysis practice for Team Google working closely with Business Team, Digital Analytics Hub and Strategy Lead to unearth data based actionable insights that help make marketing actions impact business results. The candidate will be part of the integrated team Google.

Responsible for specializing in fact based business & consumer insights. The candidate will be responsible for managing and analyzing massive amount of data, design data models, outlining of effectiveness dashboards for checking return on marketing investments. Enabling clients to monitor, evaluate and optimize media investments so to help them achieve significant and lasting improvements in marketing effectiveness and profitability.

The candidate must have a positive attitude, self-motivated, able to operate independently, dedicated individual who can thrive on challenges in a small, intense and high growth environment.

3 best things about the job:

1. You get to work on super fun, global, iconic brand.
2. Be part of a highly dynamic team, helping develop strategies by diving into data and extrapolating insights
3. Role that allows individual and team level contributions

Measures of success –

In three months, you would have:

• Displayed significant understanding of data to make better business decisions

• Build and presented a Media effectiveness proposal for client
• Interacted with the client on multiple occasions & ensure Project kickoff

In six months, you would have:

• Developed and automated “frequently-used” strategies and leverage them as part of the campaign optimisation process.
• Proven ability to navigate an extract right data from right data sources and be able to efficiently analyse and interpret data for key insights and recommendations
• Implemented various performance trackers for campaigns as well as spend trackers for various markets
• Develop a pipeline of potential projects for the brand

In twelve months, you would have:

• Displayed deep technical knowledge of Data and Analytics tools and ability to conceive, architect and build key analytics components to suit business needs and bring value to the brand
• Developed relevant applications that contributes to campaign optimisation and reporting

Responsibilities of the role:

• Data Ownership & Processes
• Provide ongoing analytical support utilizing data management, technology and modeling (such as market mix modelling) to address client issues regarding advertising, media and new products
• Collection and ensure accuracy of data from internal/external data sources (include data
• Making Data-Informed Decisions
• Analyse data and generate graphics and insights for use in client presentations
• Analyze results and trends in order to assist in making recommendations and present results to stakeholders
• Collaboration
• Work closely with teams to develop/improve and implement data strategies to campaigns.
• Reporting
• Responsible for the development of weekly, monthly and quarterly and annually market reporting
• Perform post- campaign analysis of strategies
• Become a Data Advocate
• Assist CORE teams as well as Clients to understand and power of analytical approach to decision-making

• Manage project timelines and deliverable schedules

What you will need:

• Academic Qualification
• Candidate must possess at least a Bachelors university degree in any of the following fields

1. Mathematics/Statistics/Economics
2. Analytics/Business Analytics
3. Computer Science/Information Technology/Information System
4. Engineering

• Candidate should have at least 8+ years of work experience
• Knowledge/Skills Requirement

1. Generates enthusiasm among team members.
2. Challenges others to develop as leaders while serving as a role model.

1. Facilitates effective team interaction.
2. Acknowledges and appreciates each team member's contributions.

1. Develops relationships with clients that foster client ties.
2. Communicates effectively with clients to identify needs and evaluate alternative business solutions with project management.
3. Continually seeks opportunities to increase customer satisfaction and deepen client relationships.
4. Manages client expectations effectively.

   About Maxus

   Maxus builds innovative plans that result in consumer actions for our client’s brands through our passion, agility, collaboration & entrepreneurial culture. It’s our consumer centric focus, innovation in channel application and market leading leverage that helps to differentiate us in any of the markets that we operate in around the globe. We bring all of this to life through our talented people, our unique ways of working, our tools and data pipes that fuel truths, ideas and recommendations based on achieving business not media objectives. We love what we do, we do what love and we hope you will to. To find out more, please visit us at http://maxusglobal.com.

   About India

   Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.

   GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.