Description

Overview of job

Maxus is seeking the role of a digital manager to provide key digital support to the Account Leader in Hong Kong on global and regional accounts, covering strategy formulation and plan implementation. 

Reporting of the role

This role reports to the Global Client Partner.

3 best things about the job:

1. Puts you on the cutting edge of digital advertising and digital measurement.
2. Opportunity to hone digital skills and knowledge across the spectrum of digital channels/platforms, through interacting and learning from our team of digital specialists.
3. Opportunity to be a self-starter and to flex entrepreneurial skills in order to accelerate digital uptake with clients.

Measures of success –

In three months:

• Be up to speed with client’s portfolios / value proposition and able to articulate this confidently.
• Familiar with all functions in GroupM and well organized the daily routine.

 In six months:

• Be well recognized by key clients by demonstrating the digital leadership in terms of strategic planning, implementation etc.
• Aligned key stakeholders internally and at client’s side on Digital strategy for each brands.
• Be the person whom the client goes to for day-to-day digital insight and activities. Begin to propose ideas and activities to answer identified challenge.

In 12 months :

• Taken solid ownership of the digital product and built an understanding of how this can best benefit your clients in conjunction with the other media division experts you partner with.
• Build strong relationships with the key decision makers at client side and within the company.

Responsibilities of the role:

Client Management & strategy:

• Be a key digital contact for global/regional Ensure that clients are regularly educated on the digital landscape, any relevant digital trends that might affect their business and cross media planning and digital integration
• Development of digital strategy as part of a wider campaign (for cross media campaigns) or in digital only activities
• Effective use of industry planning tools – working together with strategy and the account team on strategy documents.
• Development of plans based on the digital strategy

Campaign Management

• Ensuring delivery of clients’ implementation plans on time where possible but also managing client expectations by pushing back on unrealistic expectations where appropriate.
• Taking part in rate negotiation for campaign activity (in support of existing client or GroupM trading agreements).
• Overseeing of the delivery of campaign implementation and financial/administrative tasks (see below)

Work in conjunction with and supervise junior team members (cross-media) to ensure the following tasks are completed:

• Accurate entry of all bookings onto the online booking system (metis &/or DDS).
• Accurate completion of all campaign trafficking requirements for any digital display activity.
• Accurate completion of campaign reporting and analysis (daily/weekly/monthly).
• Accurate implementation of campaign daily/weekly/monthly optimization.
• Contribution to the accurate supply of creative assets from appointed partner agencies.
• Contribution to the completion of campaign analysis and insight.
• Working closely with other planning team members to ensure campaign alignment.
• Contribute to the post campaign analysis for cross media campaigns or preparing the same for digital only campaigns
• Accurate completion of campaign reconciliation.

Work with junior team members and admin support in the area of operations & finance to ensure following tasks are completed:

• Help create appropriate workflows & finance structures created.
• Entry in to Huawei finance procurement tool for all media approvals and bookings completed
• PO release management.
• Budgeting & oversight of media campaigns & spend.
• Auditing tasks when needed 

What you will need

• Minimum 3 years in digital media
• Autonomy and initiative - to be able to assume responsibility for all digital work in the team
• Manage close working relationship with day-to-day clients and teams and global digital media owners.
• To be able to confidently and clearly present work to the client, verbally and in document form, managing the clients’ expectations and enhancing their view of Maxus.
• Commercial acumen - consider and implement ways of generating incremental income for the agency.
• Strong familiarity with digital strategy, metrics and data fluency.
• Hands-on experience in display advertising (desktop and mobile), social media and SEM
• Fluency in English and Chinese (esp. Putonghua)
• Analytical and creative thinking.
• Highly organized
• Extremely competent with Microsoft Office, especially Excel.
• Team player 

About Maxus

Maxus builds innovative plans that result in consumer actions for our client’s brands through our passion, agility, collaboration & entrepreneurial culture.  It’s our consumer centric focus, innovation in channel application and market leading leverage that helps to differentiate us in any of the markets that we operate in around the globe. We bring all of this to life through our talented people, our unique ways of working, our tools and data pipes that fuel truths, ideas and recommendations based on achieving business not media objectives.  We love what we do, we do what love and we hope you will to.  To find out more, please visit us at http://maxusglobal.com.

About Hong Kong

Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.