Description

The APAC Performance Marketing Manager is responsible for the performance, reporting and communication relating to a client’s PPC search and social campaign in Asia Pacific region.

The role requires an in-depth understanding of search, social and affiliate principles, how the markets operate, plus an advanced analytic aptitude.

The APAC Performance Marketing Manager is responsible for the performance, reporting and communication relating to a client’s PPC search and social campaign in Asia Pacific region.

The role requires an in-depth understanding of search, social and affiliate principles, how the markets operate, plus an advanced analytic aptitude.

 

Reporting of the role

This role reports to the APAC business lead and global search and social lead

3 best things about the job:

1. Work with one of the top global clients ; and
2. Work in a multinational environment ; and
3. Work with great regional marketers, global and local performance marketing leaders and peers

Measures of success –

In 3 months:

• Build regional go-to-market strategies for a portfolio of campaigns across multiple markets in one or more languages that you will be responsible for the success of; and
• Begun to see vast improvement from the day you started on these campaigns through optimizations, recommendations on campaign changes; you will review your recommendation and guide teams in local markets on execution; and
• Delivered global and regional search, social and digital reporting accurately and timely
• An understanding of your client’s various ranges of business, products and solutions and an ability to navigate and coral various stakeholders, internal and external, to deliver best results for the clients

In 6 months:

• Created more efficient processes and identified better ways to report on metrics and actions performed centrally and by local teams; and
• A command using a variety of analytics platforms to justify the media investments you have made on the portfolio of campaigns you manage ; and
• Been able to provide search, social and digital guidance for local teams on quarterly and annual planning

In 12 months:

• The ability to clearly create and synthesize a search, social and digital strategy and recommendations from scratch and communicate it to clients and internal teams ; and
• Respected as expert in paid search, organic search, paid social, organic social and emerging media for agency, clients, and partner agencies.

Responsibilities of the role:

• Work closely with the Global Search and Social Director to implement all initiatives and to provide any information that is required
• Encourage and follow up implementation of global/regional best practices in local markets by providing support and guidance as required. Monitor compliance against global guidelines on a quarterly / bi-quarterly basis.
• Accurately report campaign performance and ensure reporting templates cover all KPIs for the campaign
• Develop the ability to create bespoke reporting templates to suit client needs
• Own and manage relationship with search engines and social networking sites at a regional level to ensure all initiatives are implemented and there is excellent communication between all parties.
• Be able to build, implement and traffic search and social campaigns from beginning to inception to fruition. Optimize these campaigns via all available tools, including, if required, bid management tools. Guide execution and optimization of local search, social and digital teams as needed based on own tactical knowledge.
• Develop the ability to manage search and social campaigns to target CPA/ROI through bid management

What you will need:

• Certified search professional. A Bachelor's Degree in Marketing/Advertising, Computer Engineering, Information Technology, Computer Science, or any relevant course, or above.
• At least 3 years of Search Engine Marketing experience.
• An in-depth understanding of SEM and social best practices and a proven track record of managing performance-based brands with exceptional performance from SEM campaign management.
• Working knowledge on tools like Google Analytics and preferably web design and development languages such as PHP, ASP, HTML, CSS, Javascript, etc.
• Well-versed in English. Ideally bi-lingual or multi-lingual.
• Dedicated and with an eye for details. Able to work beyond normal office hours and travel at short notice.
• Able to make a difference in a fast-paced environment

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.