Description

Overview of job
The Analytics Manager of IT BP team will lead planning, implementation and adoption of data analytics projects, BI and Reporting systems. She/he will partner with agencies client teams and group functions to define analytics needs and solutions, in the areas of traditional aggregated data, digital aggregated data and competitive data. She/he will partner with the local and regional technology delivery teams to implement processes and tools of data platforms.

Reporting of the role

This role reports to the director of IT BP.

3 best things about the job:

1. An inspiring role with the market leader in the sector of the marketing services industry
2. Having opportunities and exposure to working on dynamic development of media and technology aspects
3. A fun and challenging environment that individual aspiration can be fulfilled 

Measures of success – In three months, you would have:

• You will be participating key project to implement client reporting platform
• You will be coordinating related parties as IT BP role

In six months, you would have:

• You will be building relationships with the key stakeholders among client teams, functions and technology teams
• You will be understanding current status of traditional and digital data systems, and identifying future needs

In 12 months, you would have:

• You will be defining roadmap for traditional, digital aggregation data process and reporting
• You will be leading to work in a matrix environment to implement roadmap deliverables

Responsibilities of the role:

• Lead data analytics and business intelligence projects from concept to definition to presentation    
• Work closely with the agencies teams, trading and digital functions to make value-added analytical platform and solutions available to stakeholders
• Package ideas in a logical, compelling and influential way, to stakeholders
• Partner with Director to planning, implementation, operation, and optimization of data platform tools, in the areas of traditional aggregated data, digital aggregated data, and competitive data
• Guide definition, evaluation, adoption of BI and Reporting systems
• Provide project management role from initiating, planning, executing to closing
• Maintain and grow strong relationship to agencies client teams
• Be an inspiring leader, mentor and coach for the data teams
• Ensure smooth collaboration among local and regional product partners and teams

What you will need:

• Bachelor’s degree in a field that you believe to be applicable to strong analytics, listening, measurement and data management
• 5-7 years of experience in analytics, reporting, measurement or the like within adverting, media or marketing industries

• Strong understanding of the technology and trends that are changing the advertising business
• Experience in building standardized and ad hoc reports using Tableau, MicroStrategy or other BI tools
• Strong management experience and skills with the ability to lead cross-functional teams and people not directly reporting to you
• Excellent written and verbal communication skills

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. 

Discover more about GroupM at www.groupm.com.

Follow @GroupMWorldwide on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

China market overview China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.