Description

As a Digital lead you will be responsible for driving digital strategy and operational excellence on a group of Mindshare Singapore’s exciting and established accounts. You will be primary point of contact for clients as well as business/traditional teams for assigned accounts and will be required to manage all aspects of digital advertising to meet client objectives across various accounts.

Reporting of the role

This role reports to the Managing Partner

• Exponential growth opportunities for your career in and out of Singapore being part of the largest marketing services group in the world
• Working within a highly inclusive and dynamic environment of young achievers and best in class specialists within the agency network
• Being able to work on world class accounts that will give a wider opportunity to tap into global gold standards in new strategic planning and frameworks

In 3 months:

• On boarded onto the key accounts with full induction/training into all of the other facets of the business such as trading, specialised services (internal and within GroupM).
• Start to interact/engage with the client to understand their needs and requirements
• Manage on going digital campaigns with the support of the digital planner

In 6 months:

• Built your own relationship with the client and be regarded as the digital lead for the respective accounts
• Be able to identify opportunities to cross sell/upsell other digital offerings that will meet the client’s campaign objectives eg social, SEM, mobile etc

In 12 months:

• Become an integral part of the core team, participating and contributing to the overall strategy and ideation phase and seamlessly linking the digital solution to the overall solution
• Explore opportunities for “Always On” digital solutions across a 12 month period that can act as anchor channels for the client’s campaigns across the year
• The proof of your success will be clients having increased percentage of overall media spend on digital.

• Develop digital strategy on key overall marketing framework initiatives as set by the client
• Develop robust benchmarks and norms across channels and media types
• Prepare and present media strategies and plans
• Translate media plans into effective buys and supervise implementation
• Oversee and quality control of media monitoring, proof of performance, campaign optimization and post-analysis to ensure client objectives are meet, including:
• Setting digital test & learn initiatives
• Anticipate, review and present point-of-views on online media trends, issues, developments and opportunities
• Share digital points of view, research and case studies with the business team(s) he/she works with
• Develop and maintain good relationship with key media vendors and internal teams
• Develop and maintain strong relationship with clients and have a good understanding of our clients’ business
• Help to develop local business through existing clients and potential new opportunities, including the sell in of new ideas and services to the clients
• Supervise junior team member(s) to develop his/her digital capabilities
• Support digital training and deliver capability building workshops

• Minimum 5-6 years relevant working experience in digital media in both an implementation and leadership capacity
• Experienced in managing & leading a specialised team
• A proven ability to translate digital strategy into operation
• Proactive attitude and result driven mindset
• Produce work of high quality
• Experience driving revenue growth with emerging opportunities and established partnerships
• Able to sell concepts and solutions to clients and key stakeholders
• Adaptable to the changing environment
• Passionate about "new" media communication and evolving technology
• Working knowledge of key ad trafficking and reporting technology such as DFA, MediaMind (eyeblaster) and Mediaplex

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.