Description

Overview of job

Maxus is seeking the role of a digital manager (focus on search) to provide support to the Account Leader in Hong Kong on global/regional accounts covering strategy formulation and plan implementation.  The manager should manage junior resources in delivering of these    

Reporting of the role

1. Working in the fastest-growing agency with a team who are passionate and have PACE, and who are always open to new ideas and wants to push the boundaries of digital innovation
2. Working as part of a dynamic and supportive team
3. The opportunity to take full responsibility for recommendations and management of all aspects of the clients’ Search media campaigns – strategy, planning, reporting and optimisation.

Measures of success –

In three months:

• Obtained a thorough understanding of the client’s business objectives and Search team’s role in achieving them.
• Independently respond most queries from client

In six months:

• Developed and presented reports on account performance and how to better enhance and adjust the campaigns for increase ROI and client satisfaction/ growth.
• Agreed your personal development plan with your line manager. This outlines your areas of growth and how we are going to help you achieve them through either on-the-job training or a training course

In 12 months:

• Consistently led the delivery of campaigns to the highest standard for all clients and received favourable client feedback.
• Worked collaboratively with other internal specialist business teams on multifaceted campaign projects

Responsibilities of the role:

• Holistic SEM program management including keywords development, ad creative and
• strategy, trafficking recommendations, optimizing program towards key business goals and reporting
• Actively participating in meetings and proactively documenting takeaways and next steps
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
• Bid strategy optimisation and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy
• Implementing Paid Search best practices, providing refinement and optimisation recommendations and proactively identifying campaign execution issues
• Monitoring emerging industry trends and summarising them for internal and external stakeholders
• Leveraging and developing proficiencies with SEM platforms, tools and resources
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• Fostering relationship with internal teams, external partners and clients
• Help grow business to cover SEO and other non-search offerings in future

What you will need:

• 1 to 2 years of paid search experience, with knowledge of bid management platforms a plus
• Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
• A detail-oriented approach and a desire to achieve objectives accurately
• Solid quantitative and research skills, and proven data interpretation capability
• Experience on other digital communication areas, display advertising (incl. programmatic), SEO, social media is a plus
• Fluency in English and Chinese (esp. Putonghua)
• Familiarity with the digital advertising space and a passion for growing that interest into a career
• Strong communication skills - you're clear and thorough, yet concise
• A passion for building relationships and a desire to contribute to team building and event planning
• Exudes confidence and won't hesitate to connect with colleagues throughout the organization to get the job done right

About Maxus

Maxus builds innovative plans that result in consumer actions for our client’s brands through our passion, agility, collaboration & entrepreneurial culture.  It’s our consumer centric focus, innovation in channel application and market leading leverage that helps to differentiate us in any of the markets that we operate in around the globe. We bring all of this to life through our talented people, our unique ways of working, our tools and data pipes that fuel truths, ideas and recommendations based on achieving business not media objectives.  We love what we do, we do what love and we hope you will to.  To find out more, please visit us at http://maxusglobal.com.

About Hong Kong

Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.